LiuGong targets stronger European market presence

LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016. The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators. Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sale
April 11, 2016 Read time: 2 mins
LiuGong Group chairman Zeng Guang’an sees big sales opportunities in European market

269 LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016.

The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators.

Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sales in 2016.

LiuGong opened its European HQ in Almere, the Netherlands in 2012. It serves as its European sales and technical support hub, and its spare parts distribution centre.

After gaining market share in the Netherlands and expanding into the UK market, the company entered the French market in October 2015, with the appointment of its first dealer, DiviMat, based in Rouen, north-west France.
 
“We are looking to continue the expansion into Western Europe. In this challenging market we need to move forward and be innovative,” said Guang’an, while also noting how more than 65% of total LiuGong equipment sales are now to markets outside China.

Howard Dale, chairman of LiuGong Europe, said that further announcements on LiuGong’s imminent moves into Belgium, Spain and Ireland will be made later this year.

The company’s big market push in Europe is set to benefit from more Tier 4 Final/Stage IV compliant E-Series excavators and H-Series wheeled loaders being introduced later this year.

Meanwhile LiuGong’s R&D capabilities have been significantly enhanced by the June 2015 opening of its new Global Research and Development Center in Liuzhou, southern China.

For more information on companies in this article

Related Content

  • LiuGong is investing in its facilities and product line
    November 29, 2012
    The acquisition of the HSW firm making the Dressta bulldozers has been strategically important for LiuGong. This facility is its first factory in Europe and has brought with it a very well-proven product line. The factory has benefited from a number of changes and David Beatenbough, vice president of LiuGong research and development said, “What we’ve found is that every machine tool is old but the maintenance has been tremendous. We’ve only had to replace one or two machine tools. So for this year we’ve bee
    Read More
  • Earthmoving market introductions
    February 11, 2020
    Earthmoving innovations are coming to market in the shape of new excavators and wheeled loaders
    Read More
  • Chinese construction equipment manufacturers increasing export focus
    December 2, 2013
    Chinese firms are growing their expertise in terms of products and international sales – Mike Woof reports China’s major off-highway construction equipment manufacturers have grown in a relatively short period and now number amongst the largest players in the sector. Some of the key firms are looking to boost exports and are providing tough competition, particularly in the emergent markets. Best known for its wheeled loaders, LiuGong has been developing its excavator range, with production of the E
    Read More
  • LiuGong expands operations
    March 1, 2012
    Chinese firm LiuGong is opening its Asia Pacific headquarters in Singapore.
    Read More

Highlighted Content