LiuGong targets stronger European market presence

LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016. The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators. Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sale
April 11, 2016 Read time: 2 mins
LiuGong Group chairman Zeng Guang’an sees big sales opportunities in European market

269 LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016.

The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators.

Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sales in 2016.

LiuGong opened its European HQ in Almere, the Netherlands in 2012. It serves as its European sales and technical support hub, and its spare parts distribution centre.

After gaining market share in the Netherlands and expanding into the UK market, the company entered the French market in October 2015, with the appointment of its first dealer, DiviMat, based in Rouen, north-west France.
 
“We are looking to continue the expansion into Western Europe. In this challenging market we need to move forward and be innovative,” said Guang’an, while also noting how more than 65% of total LiuGong equipment sales are now to markets outside China.

Howard Dale, chairman of LiuGong Europe, said that further announcements on LiuGong’s imminent moves into Belgium, Spain and Ireland will be made later this year.

The company’s big market push in Europe is set to benefit from more Tier 4 Final/Stage IV compliant E-Series excavators and H-Series wheeled loaders being introduced later this year.

Meanwhile LiuGong’s R&D capabilities have been significantly enhanced by the June 2015 opening of its new Global Research and Development Center in Liuzhou, southern China.

For more information on companies in this article

Related Content

  • New focus on hydraulics operations for Lonking
    January 6, 2017
    Lonking widening its product range and developing its hydraulics components operations - Mike Woof reports Shanghai-based Lonking is best known as a major supplier of wheeled loaders, and as one of the market leaders in China. The company has followed a path of diversification in recent years however, significantly widening its product range and with its excavator business in particular proving successful and taking a substantial share of the Chinese home market. Other Lonking products rolling off the produ
    Read More
  • Global sales of earth moving machinery surge 23% in 2018
    April 23, 2019
    Global sales of earth moving machinery in 2018 accelerated sharply – up 23% on 2017 to top out at 1 million units. The record result in 2018 was driven by a combination of several factors. One of these factors is investments in construction on a global scale in excess of €7,150 billion, as highlighted by data analysed by Prometeia for SaMoTer Outlook 2019, the sector observatory presented today at Veronafiere during the 5th edition of SaMoTer Day. The event is one of the stages in the run up to the 31st
    Read More
  • Volvo CE’s committed to innovation despite tough global market
    April 12, 2016
    Volvo Construction Equipment is said to be demonstrating its commitment to innovation despite the tough global sales market. The Swedish construction and quarrying equipment giant has this week unveiled its 90tonne Tier 4 Final/Stage IV complaint EC950E hydraulic crawler excavator – the biggest hydraulic crawler excavator it has ever made - and its 55tonne A60H articulated hauler. “I’m very pleased to say that on the first day of the show, we were taking order on this,” said Martin Weissburg, presiden
    Read More
  • Volvo CE sales up 10% in Q1 2014
    April 25, 2014
    Volvo Construction Equipment says growth in mature markets is the biggest contribution to its 10% sales increase in the first quarter of 2014, compared to the same three months of last year. The first three months of this year saw improved earnings on the back of increased sales, deliveries and order intake. The period also saw the launch of a new range of Volvo CE Tier 4 Final/Stage IV compliant models.
    Read More

Highlighted Content