LiuGong targets stronger European market presence

LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016. The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators. Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sale
April 11, 2016 Read time: 2 mins
LiuGong Group chairman Zeng Guang’an sees big sales opportunities in European market

269 LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016.

The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators.

Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sales in 2016.

LiuGong opened its European HQ in Almere, the Netherlands in 2012. It serves as its European sales and technical support hub, and its spare parts distribution centre.

After gaining market share in the Netherlands and expanding into the UK market, the company entered the French market in October 2015, with the appointment of its first dealer, DiviMat, based in Rouen, north-west France.
 
“We are looking to continue the expansion into Western Europe. In this challenging market we need to move forward and be innovative,” said Guang’an, while also noting how more than 65% of total LiuGong equipment sales are now to markets outside China.

Howard Dale, chairman of LiuGong Europe, said that further announcements on LiuGong’s imminent moves into Belgium, Spain and Ireland will be made later this year.

The company’s big market push in Europe is set to benefit from more Tier 4 Final/Stage IV compliant E-Series excavators and H-Series wheeled loaders being introduced later this year.

Meanwhile LiuGong’s R&D capabilities have been significantly enhanced by the June 2015 opening of its new Global Research and Development Center in Liuzhou, southern China.

For more information on companies in this article

Related Content

  • LiuGong’s new R&D centre to open in June 2015
    April 22, 2015
    Seven cutting edge testing laboratories, a prototype workshop, and an innovative office building with seating for more than 1,500 engineers and support staff are the key highlights of LiuGong’s new R&D centre due to open in June 2015.
    Read More
  • Dozers and graders provide finishing cut
    November 6, 2012
    Established players face increasing competition in the market for bulldozers and graders - Mike Woof reports The world’s largest manufacturer of construction equipment, Caterpillar is a company with a strong position worldwide and this has all grown from its track type tractor range. Caterpillar has long dominated the bulldozer market, as well as being involved in the grader segment since the inter-war period. The firm’s history ties it directly to the development of the crawler track with Ben Holt’s track
    Read More
  • China looking to export construction machines
    March 16, 2012
    Chinese firms are looking to develop overseas sales but are using very different strategies – Mike Woof reports. Aggressive expansion plans will see Chinese manufacturers boosting overseas sales in coming years. These companies are developing bigger sales profiles around the world, particularly in emergent markets such as Africa, the Middle East and Latin America. It is worth noting too that Chinese products continue to gain in terms of quality and performance. For LiuGong, Sany, Shantui, XCMG and Zoomlion
    Read More
  • Earthmoving machine sales improved
    April 2, 2019
    have increased since the second half of 2017. In particular, in Germany and France the main constraint is a shortage of labour, while in Spain or the United Kingdom the main brake is demand. Sustained dynamics for investments in Central Eastern Europe, with the exception of the construction market in Turkey, going decidedly against the trend compared to 2017. Overall, however, the implementation of EU funds during the 2014-2020 programming cycle has supported construction, particularly civil engineering.
    Read More

Highlighted Content