LiuGong targets stronger European market presence

LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016. The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators. Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sale
April 11, 2016 Read time: 2 mins
LiuGong Group chairman Zeng Guang’an sees big sales opportunities in European market

269 LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016.

The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators.

Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sales in 2016.

LiuGong opened its European HQ in Almere, the Netherlands in 2012. It serves as its European sales and technical support hub, and its spare parts distribution centre.

After gaining market share in the Netherlands and expanding into the UK market, the company entered the French market in October 2015, with the appointment of its first dealer, DiviMat, based in Rouen, north-west France.
 
“We are looking to continue the expansion into Western Europe. In this challenging market we need to move forward and be innovative,” said Guang’an, while also noting how more than 65% of total LiuGong equipment sales are now to markets outside China.

Howard Dale, chairman of LiuGong Europe, said that further announcements on LiuGong’s imminent moves into Belgium, Spain and Ireland will be made later this year.

The company’s big market push in Europe is set to benefit from more Tier 4 Final/Stage IV compliant E-Series excavators and H-Series wheeled loaders being introduced later this year.

Meanwhile LiuGong’s R&D capabilities have been significantly enhanced by the June 2015 opening of its new Global Research and Development Center in Liuzhou, southern China.

For more information on companies in this article

Related Content

  • Enter the dragon: Changsha International Construction Equipment Exhibition
    July 12, 2019
    Changsha - one of China’s megacities - welcomed the global construction fraternity to the recent and first Changsha International Construction Equipment Exhibition
    Read More
  • Strong attendance points to a successful bauma China show
    December 17, 2014
    Even heavy rain showers on the first day of the bauma China exhibition in Shanghai did not dissuade the crowds packing the outside exhibition areas - Mike Woof writes Those firms exhibiting at bauma China 2014 in Shanghai benefited from a strong show that attracted a record attendance of 191,000, an increase of 6% over the 2012 event. A wide array of new equipment was on show from the 3,104 firms exhibiting, an increase of 14% from 2012. There was a strong focus on technology and new engines required for
    Read More
  • Dressta works on next two generation crawler dozers
    December 20, 2013
    Dressta, the Poland-based LiuGong subsidiary, is developing its next generation of dozer crawlers, the first of which will be potentially available to customers sometime in 2016. Speaking at a recent Dressta press event at the firm’s HQ and factory in Stalowa Wola, southern Poland, David Beatenbough, LiuGong’s vice president, said: “We’ve got major work going on our next generation crawler dozer. It’s a global project. We have a team of Chinese [LiuGong] engineers who are paired off with a Polish [Dressta]
    Read More
  • Metso develops market share development strategies for China
    November 27, 2012
    Metso announced two initiatives aimed at increasing its share of the fast-growing Chinese crusher market: A joint venture with LiuGong Group, and the acquisition of 75% of Shaorui Heavy Industries. Metso and LiuGong will form a 50%-50% joint venture aimed at developing the track-mounted crushing and screening business in China. The joint venture will combine Metso's know-how in track-mounted crushing and screening business and technology with LiuGong's distribution resources and manufacturing capabilities i
    Read More

Highlighted Content