LiuGong targets stronger European market presence

LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016. The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators. Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sale
April 11, 2016 Read time: 2 mins
LiuGong Group chairman Zeng Guang’an sees big sales opportunities in European market

269 LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016.

The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators.

Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sales in 2016.

LiuGong opened its European HQ in Almere, the Netherlands in 2012. It serves as its European sales and technical support hub, and its spare parts distribution centre.

After gaining market share in the Netherlands and expanding into the UK market, the company entered the French market in October 2015, with the appointment of its first dealer, DiviMat, based in Rouen, north-west France.
 
“We are looking to continue the expansion into Western Europe. In this challenging market we need to move forward and be innovative,” said Guang’an, while also noting how more than 65% of total LiuGong equipment sales are now to markets outside China.

Howard Dale, chairman of LiuGong Europe, said that further announcements on LiuGong’s imminent moves into Belgium, Spain and Ireland will be made later this year.

The company’s big market push in Europe is set to benefit from more Tier 4 Final/Stage IV compliant E-Series excavators and H-Series wheeled loaders being introduced later this year.

Meanwhile LiuGong’s R&D capabilities have been significantly enhanced by the June 2015 opening of its new Global Research and Development Center in Liuzhou, southern China.

For more information on companies in this article

Related Content

  • Golden opportunities in the MINT - Mexico, Indonesia, Nigeria, Turkey
    May 21, 2015
    Mexico, Indonesia, Nigeria, Turkey – Global Report offers up some food for thought about where smart money might be headed within the next several years – David Arminas writes China’s rate of growth may be slowing down, but other South East Asian companies are being quick to offer alternate investment opportunities, notably Indonesia. Nigeria, too, has had issues with security of investment. But there are signs that the government may be getting serious at last about tightening up rules and regulation
    Read More
  • Booming BICES buoyant, with strong attendance
    September 22, 2015
    There was strong attendance at the first day of the BICES 1025 construction equipment exhibition in Chinese capital Beijing on the 22nd of September. Muggy weather and heavy traffic congestion failed to dissuade a large number of attendees visiting the show, located at the new exhibition centre close to Beijing Airport. For those opting to travel to the event by public transport, the proximity of the trade fair centre to the metro system made journeys highly convenient.
    Read More
  • Euro Auctions: from Dromore to many more in 20 years
    December 20, 2018
    Euro Auctions is celebrating 20 years since its first event in Dromore, Northern Ireland, on the same site that is now the company’s global headquarters. At the event, a one-day auction, 371 vehicle and equipment lots went under the hammer to aachieve sales close to €1.12 million, said Derek Keys, founder of the business. Euro Auctions expanded into England in 2000 with its first sale in Wetherby where it auctioned a selection of Volvo dump trucks from the Far East. A couple of years later the company acq
    Read More
  • HCME's milestone
    February 14, 2012
    Hitachi Construction Machinery (Europe)/HCME has celebrated the shipment of the 25,000th medium Hitachi Zaxis excavator at its factory in Amsterdam, Holland. The milestone machine, a ZX140W-3, represents "an impressive achievement" for the Japanese construction manufacturer and the largest of its European assembly plants. To mark the occasion, a special ceremony was held at the factory and was attended by guest speakers Hitachi Construction Machinery Co., Ltd president Mr Kikawa; HCME president Mr Tabei and
    Read More

Highlighted Content