LiuGong targets stronger European market presence

LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016. The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators. Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sale
April 11, 2016 Read time: 2 mins
LiuGong Group chairman Zeng Guang’an sees big sales opportunities in European market

269 LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016.

The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators.

Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sales in 2016.

LiuGong opened its European HQ in Almere, the Netherlands in 2012. It serves as its European sales and technical support hub, and its spare parts distribution centre.

After gaining market share in the Netherlands and expanding into the UK market, the company entered the French market in October 2015, with the appointment of its first dealer, DiviMat, based in Rouen, north-west France.
 
“We are looking to continue the expansion into Western Europe. In this challenging market we need to move forward and be innovative,” said Guang’an, while also noting how more than 65% of total LiuGong equipment sales are now to markets outside China.

Howard Dale, chairman of LiuGong Europe, said that further announcements on LiuGong’s imminent moves into Belgium, Spain and Ireland will be made later this year.

The company’s big market push in Europe is set to benefit from more Tier 4 Final/Stage IV compliant E-Series excavators and H-Series wheeled loaders being introduced later this year.

Meanwhile LiuGong’s R&D capabilities have been significantly enhanced by the June 2015 opening of its new Global Research and Development Center in Liuzhou, southern China.

For more information on companies in this article

Related Content

  • How bitumen technology solutions are solving paving problems around the world
    March 2, 2017
    This month we hear how additives can bring RAP back from the dead and fight the ravages of salt damage, how pellets reach parts that PMB can’t and how Shell and WeedsWest are expanding their respective businesses - Kristina Smith writes
    Read More
  • The bitumen market is changing globally and products is being transported further
    August 21, 2014
    Political and economic changes around the world are impacting on the way bitumen is supplied and used - Kristina Smith reports on the Argus Europe Bitumen conference in Rome, and highlights some of the new technologies being launched to address these changes Attendees at the Argus Europe Bitumen Conference, held in Rome on 11th and 12th June heard how the global bitumen market is changing. More refineries are expected to close in Europe; the US, with its shale oil, is dominating bitumen supply to some re
    Read More
  • How is the world construction market performing?
    November 20, 2014
    Taking a world view, the construction equipment market provides a handy guide as to overall construction business activity. Evaluating machine shipments can provide a ready answer to those who ask, “What is happening?” Major manufacturers such as Caterpillar or Komatsu operate on a global basis and their results can be highly indicative of market conditions overall as well as in specific territories. Construction associations similarly provide strong insight into business activity. According to figures fro
    Read More
  • Electric power projects planned
    January 26, 2018
    While diesel engines continue to be developed, there is no mistaking the current plans for electric driveline projects - Mike Woof writes The growing worldwide consensus on the massive threat to humanity posed by climate change means that the need to reduce exhaust emissions from transport and construction is becoming ever more pressing. As a result, industry is changing and new solutions are being found for transport and construction that will help lower environmental impact. Although many solutions are
    Read More

Highlighted Content