Keestrack looks to future with company rebrand

Belgian crushing and screening manufacturer Keestrack, which was started 20 years ago, is looking towards the next 20 years with a complete rebrand. At bauma the company’s owners and managers - Kees Hoogendoorn, president, and his wife Annet - along with family and employees, toasted a new era. It unveiled a new company logo, new nomenclature, and premiered many new machines and model updates across its entire broad-based programme of mobile processing technology.
April 12, 2016 Read time: 2 mins
Kees Hoogendoorn (right) toasted the start of a new era for Keestrack, with Peter (left) and Freek Hoogendoorn

Belgian crushing and screening manufacturer 2992 Keestrack, which was started 20 years ago, is looking towards the next 20 years with a complete rebrand.

At bauma the company’s owners and managers - Kees Hoogendoorn, president, and his wife Annet - along with family and employees, toasted a new era. It unveiled a new company logo, new nomenclature, and premiered many new machines and model updates across its entire broad-based programme of mobile processing technology.

The international manufacturer, showing seven track-mounted crushing and screening units, says it is “reinforcing its position as a globally operating full-liner with highly flexible solutions for mineral recycling and the commercial production of stone construction materials”.

Keestrack Group says it has set “a true milestone” with its very first self-developed machine in 1996 - the world’s first directly loadable track-mounted screening plant.

Today’s programme comprises a total of eight coarse-screening and production-screening plants with hourly capacities of up to 800tonnes, which since 2001 have been produced at the Keestrack Group’s own factory in Šternberk in the Czech Republic.

Keestrack is managed centrally from its Belgian headquarters in Munsterbilzen, and it employs a total of around 600 manufacturing staff at three sites: its European factories in Šternberk and Ponzano Veneto, Italy, and since 2007 its Chinese branch in Anhui.

Kees Hoogendoorn said that in addition to the early introduction of low-consumption load-sensing hydraulic modules in all of Keestrack’s mobile diesel driven units, five series of screener units and three crusher models with hybrid or all-electric drive units are already available. The company’s global distributor manager Michael Brookshaw said the rebrand was a momentous event for the company.

“This is the second largest stand for mobile crushing and screening at bauma. This company is growing. Some 80-85% of our business is done in Europe with 15% in other markets. It is one of my jobs to change this,” he said.

The company is promising the introduction of other new models at ConExpo in Las Vegas next year, and is to introduce its Keestrack-er UMTS GPS on-board service support centre, which will be fitted to machines for monitoring.

For more information on companies in this article

Related Content

  • LeeBoy expansion strategy targets emerging markets
    January 6, 2017
    During the recent Conexpo event in Las Vegas, Kelly Majeskie, President of The LeeBoy Group, spoke about his expansion plans for the business “We’ve been working on a couple strategies for LeeBoy” said Majeskie, “an overseas growth strategy and a more focused approach to the US market. Like most businesses we saw a major downturn when the US housing market took the big hit in 2008/9.
    Read More
  • Hydraulic attachments increases the versatility of utility machines
    August 21, 2015
    Utility machines are designed to be highly versatile and able to handle a wide range of duties but using attachments can further broaden the array of capabilities - Mike Woof writes The utility equipment market is a diverse sector of the construction machinery business. These versatile machines can be used in a vast array of duties and are very popular in the rental equipment market. Skid steer loaders, compact tracked loaders, compact wheeled loaders, mini excavators, zero tailswing excavators, wheeled
    Read More
  • Chinese manufacturers competing in quarrying segment
    March 5, 2015
    Chinese firms are now gearing up to tackle the quarrying market - Mike Woof writes. One of the key developments of note for the bauma China exhibition in late 2014 was the number of Chinese manufacturers now looking to compete in the quarrying sector. Also of note was how Western manufacturers are also taking the emergent markets seriously, developing machines to counter this increased competition from China. In many cases Western manufacturers have partnered with Chinese firms, bought out Chinese companies
    Read More
  • Trakm8 signs telematics contract with Colas’s Czech operations
    July 3, 2018
    The Czech division of French civil engineering group Colas will install Trakm8 vehicle use and GPS tracking systems on at least 1,000 vehicles and machines. Installation of the telematics will take place over three years in an effort to improve day-to-day management of its assets and reducing fuel consumption. Colas will hook up cars and construction machinery such as excavators, cranes and asphalt pavers so data is collected on GPS positions within certain sites, hourly utilisation reports and fuel
    Read More

Highlighted Content