Keestrack looks to future with company rebrand

Belgian crushing and screening manufacturer Keestrack, which was started 20 years ago, is looking towards the next 20 years with a complete rebrand. At bauma the company’s owners and managers - Kees Hoogendoorn, president, and his wife Annet - along with family and employees, toasted a new era. It unveiled a new company logo, new nomenclature, and premiered many new machines and model updates across its entire broad-based programme of mobile processing technology.
April 12, 2016 Read time: 2 mins
Kees Hoogendoorn (right) toasted the start of a new era for Keestrack, with Peter (left) and Freek Hoogendoorn

Belgian crushing and screening manufacturer 2992 Keestrack, which was started 20 years ago, is looking towards the next 20 years with a complete rebrand.

At bauma the company’s owners and managers - Kees Hoogendoorn, president, and his wife Annet - along with family and employees, toasted a new era. It unveiled a new company logo, new nomenclature, and premiered many new machines and model updates across its entire broad-based programme of mobile processing technology.

The international manufacturer, showing seven track-mounted crushing and screening units, says it is “reinforcing its position as a globally operating full-liner with highly flexible solutions for mineral recycling and the commercial production of stone construction materials”.

Keestrack Group says it has set “a true milestone” with its very first self-developed machine in 1996 - the world’s first directly loadable track-mounted screening plant.

Today’s programme comprises a total of eight coarse-screening and production-screening plants with hourly capacities of up to 800tonnes, which since 2001 have been produced at the Keestrack Group’s own factory in Šternberk in the Czech Republic.

Keestrack is managed centrally from its Belgian headquarters in Munsterbilzen, and it employs a total of around 600 manufacturing staff at three sites: its European factories in Šternberk and Ponzano Veneto, Italy, and since 2007 its Chinese branch in Anhui.

Kees Hoogendoorn said that in addition to the early introduction of low-consumption load-sensing hydraulic modules in all of Keestrack’s mobile diesel driven units, five series of screener units and three crusher models with hybrid or all-electric drive units are already available. The company’s global distributor manager Michael Brookshaw said the rebrand was a momentous event for the company.

“This is the second largest stand for mobile crushing and screening at bauma. This company is growing. Some 80-85% of our business is done in Europe with 15% in other markets. It is one of my jobs to change this,” he said.

The company is promising the introduction of other new models at ConExpo in Las Vegas next year, and is to introduce its Keestrack-er UMTS GPS on-board service support centre, which will be fitted to machines for monitoring.

For more information on companies in this article

Related Content

  • It’s in with the new for asphalt plants
    April 4, 2013
    A leading asphalt plant manufacturer is playing a key role in the upgrade of a major European airport, while another is said to have created one of the most modern plants in Europe. Meanwhile, a host of new plants and plant concepts have been, or are about to be, unveiled. Guy Woodford reports Intrame says its ultra-mobile UM-280 asphalt plant has played a key role in the resurfacing of the runway and taxiways at Gatwick Airport in southern England – the busiest single runway airport in the world. Around 35
    Read More
  • New JCB World Logistics plant opens
    February 12, 2014
    JCB Chief Executive Graeme Macdonald has officially opened the company’s newest facility in Staffordshire, which has created almost 100 new jobs in just six months. JCB World Logistics took over the former 35,581m² Blue Planet warehouse in Newcastle-under-Lyme in July 2013 and since then almost 80 new warehouse and office staff and 20 drivers have been recruited. In the next two years employment levels are expected to triple to more than 300 as the facility becomes fully operational.
    Read More
  • UK’s First Powerscreen Premiertrak 600 Goes to WH Malcolm Group
    January 4, 2016
    Malcolm Construction Services has taken delivery of the UK’s first Powerscreen Premiertrak 600 mobile jaw crusher. The purchase was from appointed Powerscreen distributor Blue Machinery Scotland and is working alongside other Powerscreen crushing and screening equipment, processing quarried Basalt at Malcolm’s Loanhead Quarry, Bieth near Glasgow. Blue Machinery has also purchased a new 1150 Maxtrak cone crusher to achieve type 1 sizes for drainage and concrete aggregate. The quick and easy to assemble
    Read More
  • Keestrack I4e crusher gets a redesign
    January 11, 2023
    One of the key products that Keestrack is presenting is the completely redesigned Keestrack I4e tracked mobile reversible impact crusher with an advanced diesel-electric drive.
    Read More

Highlighted Content