Keestrack looks to future with company rebrand

Belgian crushing and screening manufacturer Keestrack, which was started 20 years ago, is looking towards the next 20 years with a complete rebrand. At bauma the company’s owners and managers - Kees Hoogendoorn, president, and his wife Annet - along with family and employees, toasted a new era. It unveiled a new company logo, new nomenclature, and premiered many new machines and model updates across its entire broad-based programme of mobile processing technology.
April 12, 2016 Read time: 2 mins
Kees Hoogendoorn (right) toasted the start of a new era for Keestrack, with Peter (left) and Freek Hoogendoorn

Belgian crushing and screening manufacturer 2992 Keestrack, which was started 20 years ago, is looking towards the next 20 years with a complete rebrand.

At bauma the company’s owners and managers - Kees Hoogendoorn, president, and his wife Annet - along with family and employees, toasted a new era. It unveiled a new company logo, new nomenclature, and premiered many new machines and model updates across its entire broad-based programme of mobile processing technology.

The international manufacturer, showing seven track-mounted crushing and screening units, says it is “reinforcing its position as a globally operating full-liner with highly flexible solutions for mineral recycling and the commercial production of stone construction materials”.

Keestrack Group says it has set “a true milestone” with its very first self-developed machine in 1996 - the world’s first directly loadable track-mounted screening plant.

Today’s programme comprises a total of eight coarse-screening and production-screening plants with hourly capacities of up to 800tonnes, which since 2001 have been produced at the Keestrack Group’s own factory in Šternberk in the Czech Republic.

Keestrack is managed centrally from its Belgian headquarters in Munsterbilzen, and it employs a total of around 600 manufacturing staff at three sites: its European factories in Šternberk and Ponzano Veneto, Italy, and since 2007 its Chinese branch in Anhui.

Kees Hoogendoorn said that in addition to the early introduction of low-consumption load-sensing hydraulic modules in all of Keestrack’s mobile diesel driven units, five series of screener units and three crusher models with hybrid or all-electric drive units are already available. The company’s global distributor manager Michael Brookshaw said the rebrand was a momentous event for the company.

“This is the second largest stand for mobile crushing and screening at bauma. This company is growing. Some 80-85% of our business is done in Europe with 15% in other markets. It is one of my jobs to change this,” he said.

The company is promising the introduction of other new models at ConExpo in Las Vegas next year, and is to introduce its Keestrack-er UMTS GPS on-board service support centre, which will be fitted to machines for monitoring.

For more information on companies in this article

Related Content

  • Hyundai aims to be in top three of construction equipment manufacturers
    April 17, 2012
    Hyundai Heavy Industries has ambitious plans to grow from a US$3.7 billion a year business to more than $9.5 billion by 2016. At the worldwide launch of its new flagship R1200-9 (120tonne-class) excavator at INTERMAT, the company unveiled plans to expand its manufacturing facilities and said it wants to move into the top three construction equipment manufacturers. Underlining its intention of competing on a broad front in all sectors of the construction and mining equipment business, Hyundai’s introduction
    Read More
  • XCMG sets out six stage path for future plans
    October 14, 2013
    XCMG has seen strong exports, with one deal in particular providing a major boost to turnover - Mike Woof writes It is rare that a single machine order can provide a substantial portion of a large manufacturer’s annual results. However the firm’s massive contract signed with the Venezuelan Government was a major boost to XCMG; the supply of no less than 6025 machines in a deal worth some US$750 million. This order came at an important time for the company when the world demand for construction equipment sl
    Read More
  • Terex Finlay welcomes market buoyancy
    March 9, 2017
    Terex Finlay is looking to capitalise on healthy North American demand for premium crushing and screening equipment. “The North America market has been very buoyant for us and it’s growing every year,” said Alan Witherow, Terex Finlay’s product manager. “Talking to some of our dealers on the first day-and-a-half of the show, the mood is very positive.”
    Read More
  • DenimoTech focuses on today's challenges
    November 27, 2012
    Empty environmental commitments from governments, falling bitumen quality and the impact of the economic crisis - DenimoTech asked some of its global distributors about the challenges of today’s markets - Kristina Smith was there to listen in Competition from Chinese manufacturers; highways abandoned half-built; the worst year for road building in the last 20 years. These are challenging times for DenimoTech’s distributors whose goal is to sell the firm’s bitumen emulsion and polymer modified bitumen plants
    Read More

Highlighted Content