Keestrack looks to future with company rebrand

Belgian crushing and screening manufacturer Keestrack, which was started 20 years ago, is looking towards the next 20 years with a complete rebrand. At bauma the company’s owners and managers - Kees Hoogendoorn, president, and his wife Annet - along with family and employees, toasted a new era. It unveiled a new company logo, new nomenclature, and premiered many new machines and model updates across its entire broad-based programme of mobile processing technology.
April 12, 2016 Read time: 2 mins
Kees Hoogendoorn (right) toasted the start of a new era for Keestrack, with Peter (left) and Freek Hoogendoorn

Belgian crushing and screening manufacturer 2992 Keestrack, which was started 20 years ago, is looking towards the next 20 years with a complete rebrand.

At bauma the company’s owners and managers - Kees Hoogendoorn, president, and his wife Annet - along with family and employees, toasted a new era. It unveiled a new company logo, new nomenclature, and premiered many new machines and model updates across its entire broad-based programme of mobile processing technology.

The international manufacturer, showing seven track-mounted crushing and screening units, says it is “reinforcing its position as a globally operating full-liner with highly flexible solutions for mineral recycling and the commercial production of stone construction materials”.

Keestrack Group says it has set “a true milestone” with its very first self-developed machine in 1996 - the world’s first directly loadable track-mounted screening plant.

Today’s programme comprises a total of eight coarse-screening and production-screening plants with hourly capacities of up to 800tonnes, which since 2001 have been produced at the Keestrack Group’s own factory in Šternberk in the Czech Republic.

Keestrack is managed centrally from its Belgian headquarters in Munsterbilzen, and it employs a total of around 600 manufacturing staff at three sites: its European factories in Šternberk and Ponzano Veneto, Italy, and since 2007 its Chinese branch in Anhui.

Kees Hoogendoorn said that in addition to the early introduction of low-consumption load-sensing hydraulic modules in all of Keestrack’s mobile diesel driven units, five series of screener units and three crusher models with hybrid or all-electric drive units are already available. The company’s global distributor manager Michael Brookshaw said the rebrand was a momentous event for the company.

“This is the second largest stand for mobile crushing and screening at bauma. This company is growing. Some 80-85% of our business is done in Europe with 15% in other markets. It is one of my jobs to change this,” he said.

The company is promising the introduction of other new models at ConExpo in Las Vegas next year, and is to introduce its Keestrack-er UMTS GPS on-board service support centre, which will be fitted to machines for monitoring.

For more information on companies in this article

Related Content

  • Wirtgen exhibiting diverse machine range at bauma China
    November 12, 2014
    The Wirtgen Group is exhibiting a wide range of its latest machines for the local market at bauma China 2014 in Shanghai. The firm is showing 11 innovations and no fewer than 13 products manufactured locally at the Langfang factory for the Chinese market, from its Road and Mineral Technologies divisions. There are 38 exhibits in total from the Wirtgen Group’s Wirtgen, Vögele, Hamm and Kleemann brands that are tailored to meet Chinese requirements. The Wirtgen brand is exhibiting its powerful WR 250 reclaim
    Read More
  • Wirtgen exhibiting diverse machine range at bauma China
    January 6, 2017
    The Wirtgen Group is exhibiting a wide range of its latest machines for the local market at bauma China 2014 in Shanghai. The firm is showing 11 innovations and no fewer than 13 products manufactured locally at the Langfang factory for the Chinese market, from its Road and Mineral Technologies divisions. There are 38 exhibits in total from the Wirtgen Group’s Wirtgen, Vögele, Hamm and Kleemann brands that are tailored to meet Chinese requirements. The Wirtgen brand is exhibiting its powerful WR 250 reclaim
    Read More
  • Quarry operators improve on productivity
    February 13, 2012
    With capital expenditure plans being reduced, many quarry operators are using the funds available to improve on productivity with their existing equipment fleets. Claire Symes reports. The economic downturn has had a big impact on the aggregates production sector with many quarry operators looking to reduce costs and rationalise operations. The impact of this can be seen in the reduction of capital expenditure plans but the investments that are being made are focused on efficiency.
    Read More
  • Volvo CE president unveils emissions technology and product development programme
    January 6, 2017
    Volvo Construction Equipment president Pat Olney has unveiled the low-emissions technology used in the company’s forthcoming Stage IV/Tier 4 Final-compliant machines. He also detailed the progress of investments in Europe and other international markets and announced the extensive development pipeline that will see a radically updated product range launched over the next two years.
    Read More

Highlighted Content