International growth for Liugong with European expansion plans

LuiGong Machinery was given China’s Best Brand Award for Acquisition Efficiency at the 2012 Global Brand Summit. The construction machine manufacturing giant is said to have achieved outstanding results in brand building through implementing a modern and unified brand strategy. After 2008, LiuGong began cooperating with international branding and public relations companies, which is said to have greatly enhanced its brand image. The professional and effective brand promotion is said by LiuGong to provide gr
November 16, 2012 Read time: 1 min
1142 LuiGong Machinery was given China’s Best Brand Award for Acquisition Efficiency at the 2012 Global Brand Summit.

The construction machine manufacturing giant is said to have achieved outstanding results in brand building through implementing a modern and unified brand strategy. After 2008, LiuGong began cooperating with international branding and public relations companies, which is said to have greatly enhanced its brand image.

The professional and effective brand promotion is said by LiuGong to provide great support for its sales. In 2011, the Liuzhou, China-headquartered company sold 61,700 machines and had US$2.76billion in sales revenue.

Related Content

  • China's increased aggregates production
    April 16, 2012
    A new range of equipment from SHANBAO has helped to increase limestone production to meet Henan Province's aggregates demand. SHANBAO has supplied a full range of equipment to two companies in a growth region of China.The Chinese-based manufacturer of stationary crushing and screening equipment supplied the equipment to Yongsheng Aggregates and Yongye Trading. The crushing, screening and feeding equipment is being used to process limestone that supplies 10% of the aggregate requirements in the Henan region'
    Read More
  • Not out of the woods yet, PPRS speaker tells delegates
    February 24, 2015
    The financial crisis may be easing but the geopolitical situation will continue to hamper heavy equipment sales for some years yet, according to David Phillips, head of Off Highway Research, based in the UK. Gone are the heady days of pre-2007, “when it was unbelievably easy to get credit” to buy machinery, Phillips told delegates during his presentation on day two of the Pavement Preservation and Recycling Summit in Paris this week. North America alone counted for up to half of world demand for equipment w
    Read More
  • Expectations for growth of UAE infrastucture
    February 9, 2012
    The INTERMAT Middle East event is being launched at a pivotal time of major infrastructure development in the region. As with most sectors, the highways industry has not had a fantastic 18 months in the Gulf. Not only has the recession impacted the delivery of projects across the board, GCC Governments' attention have been switching increasingly to rail, as plans to roll out a Gulf-wide rail system gather steam. GCC countries will invest over US$119.6 billion in infrastructure projects over the next decade
    Read More
  • Hyundai Heavy Industries posts optimistic results
    July 7, 2014
    Equipment manufacturer Hyundai Heavy Industries has published optimistic results in the financial report for its construction equipment operations. The firm’s Annual Report 2013 said that the global construction market slowed in 2013 as economic uncertainty in the US and Europe continued and China maintained its tight credit policies to keep growth in check. In emerging markets such as the Middle East, Brazil, Russia, and Africa, falling international raw materials prices combined with a market slump in th
    Read More

Highlighted Content