International growth for Liugong with European expansion plans

LuiGong Machinery was given China’s Best Brand Award for Acquisition Efficiency at the 2012 Global Brand Summit. The construction machine manufacturing giant is said to have achieved outstanding results in brand building through implementing a modern and unified brand strategy. After 2008, LiuGong began cooperating with international branding and public relations companies, which is said to have greatly enhanced its brand image. The professional and effective brand promotion is said by LiuGong to provide gr
November 16, 2012 Read time: 1 min
1142 LuiGong Machinery was given China’s Best Brand Award for Acquisition Efficiency at the 2012 Global Brand Summit.

The construction machine manufacturing giant is said to have achieved outstanding results in brand building through implementing a modern and unified brand strategy. After 2008, LiuGong began cooperating with international branding and public relations companies, which is said to have greatly enhanced its brand image.

The professional and effective brand promotion is said by LiuGong to provide great support for its sales. In 2011, the Liuzhou, China-headquartered company sold 61,700 machines and had US$2.76billion in sales revenue.

Related Content

  • Chinese automaker opens first European plant
    April 24, 2012
    Great Wall Motor has become the first Chinese carmaker to open an assembly plant in Europe as it aims to lift sales in the region and, according to a company statement, is also a symbolic event for Chinese auto brands to challenge the high-end market car in the EU. The assembly plant, inaugurated this week in Bulgaria, has a production capacity of 50,000 cars and the Voleex C10 will be the first assembled model, followed by the Wingle 5, Voleex C20R, and Haval.
    Read More
  • CEA-backed report’s blueprint for UK construction equipment sector growth
    June 11, 2014
    Investment in advanced machine electronics capability; further investment in training and apprenticeship programs; and support for the UK as a continued centre for R&D are all key to securing growth within the British construction equipment industry, according to a comprehensive new Construction Equipment Association (CEA) commissioned report. Further recommendations for the industry in The UK Construction Equipment Sector Report are the need to ensure the cross fertilisation of advanced design, manufactu
    Read More
  • The Year in Infrastructure 2016 Conference Showcases China’s BIM Advancements
    November 15, 2016
    Unprecedented Scope and Diversity of Finalists and Awardees; CABRTech CEO Mr. Jiefeng Xu Addresses Building Forum LONDON – The Year in Infrastructure 2016 Conference – 1 November 2016 – Bentley Systems, Incorporated, a leading global provider of comprehensive software solutions for advancing infrastructure, today reported respects in which China sets the pace globally for BIM advancements. This year, the independent juries of the Be Inspired Awards selected nine Chinese projects among 54 finalists, an
    Read More
  • Strong performance for upcoming bauma China event
    December 14, 2012
    The organisers of bauma China have every right to feel pleased with their work - Mike Woof reports As the bauma China 2012 exhibition closed its doors, the organisers were likely congratulating themselves over a highly successful event. Anyone walking the aisles at this exhibition cannot fail to have noticed the huge numbers of visitors, with early figures saying that 180,000 people visited the show. This was a notable 16% increase over the 155,615 visiting this exhibition in 2010. Despite the slowdown in t
    Read More

Highlighted Content