International growth for Liugong with European expansion plans

LuiGong Machinery was given China’s Best Brand Award for Acquisition Efficiency at the 2012 Global Brand Summit. The construction machine manufacturing giant is said to have achieved outstanding results in brand building through implementing a modern and unified brand strategy. After 2008, LiuGong began cooperating with international branding and public relations companies, which is said to have greatly enhanced its brand image. The professional and effective brand promotion is said by LiuGong to provide gr
November 16, 2012 Read time: 1 min
1142 LuiGong Machinery was given China’s Best Brand Award for Acquisition Efficiency at the 2012 Global Brand Summit.

The construction machine manufacturing giant is said to have achieved outstanding results in brand building through implementing a modern and unified brand strategy. After 2008, LiuGong began cooperating with international branding and public relations companies, which is said to have greatly enhanced its brand image.

The professional and effective brand promotion is said by LiuGong to provide great support for its sales. In 2011, the Liuzhou, China-headquartered company sold 61,700 machines and had US$2.76billion in sales revenue.

Related Content

  • Doubling sales of construction machines
    April 17, 2012
    LiuGong Construction Machinery says doubling its North American-based equipment sales in 2011, compared to the previous 12 months, reinforces the company's goal of being among the world’s top ten equipment manufacturers by 2015. The China-based firm claims much of its sales growth is due to its expanding network of dealers and staff throughout the United States and Canada.
    Read More
  • Chinese manufacturers plan to compete globally
    June 18, 2015
    Chinese construction equipment firms have been building their operations in local markets – but are now looking to develop globally - Mike Woof writes In recent years Chinese construction equipment manufacturers have been able to capitalise on local demand in the home market. The rapid rate of expansion of transport infrastructure, fuelled by government spending, led to a massive need for construction machines. The country’s manufacturers have grown rapidly in size, investing enormously in factory capacity
    Read More
  • Palfinger achieves record revenue and signs milestone Sany Group deal in 2012
    February 12, 2013
    Palfinger achieved record revenues in 2012 of US$1.251 billion (€935.2 million) – a year-on-year rise of 10.6%. The Austrian manufacturer of cranes, hydraulic lifts, loading and handling systems says the increase was mainly due to strong trade in North America, South America, CIS and the global marine business sector, as well as the continuation of a consistent internationalisation policy pursued in recent years. A further positive trend was said to be observed in other non-European regions. Meanwhile, in E
    Read More
  • LiuGong targets stronger European market presence
    April 11, 2016
    LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016. The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators. Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sale
    Read More

Highlighted Content