International growth for Liugong with European expansion plans

LuiGong Machinery was given China’s Best Brand Award for Acquisition Efficiency at the 2012 Global Brand Summit. The construction machine manufacturing giant is said to have achieved outstanding results in brand building through implementing a modern and unified brand strategy. After 2008, LiuGong began cooperating with international branding and public relations companies, which is said to have greatly enhanced its brand image. The professional and effective brand promotion is said by LiuGong to provide gr
November 16, 2012 Read time: 1 min
1142 LuiGong Machinery was given China’s Best Brand Award for Acquisition Efficiency at the 2012 Global Brand Summit.

The construction machine manufacturing giant is said to have achieved outstanding results in brand building through implementing a modern and unified brand strategy. After 2008, LiuGong began cooperating with international branding and public relations companies, which is said to have greatly enhanced its brand image.

The professional and effective brand promotion is said by LiuGong to provide great support for its sales. In 2011, the Liuzhou, China-headquartered company sold 61,700 machines and had US$2.76billion in sales revenue.

Related Content

  • XCMG expanding range and developing products
    January 5, 2016
    The firm is steadily moving up the size scale with its machines, introducing heavy equipment aimed at the extraction industries, in addition to new and more versatile machines for construction users and road machinery. The firm is working hard to develop new large excavators and trucks to meet demand from the extraction industries. The large excavators and rigid trucks are now a key part of the product range as XCMG wants to increase its profile in the extraction sector. The company has also struck an a
    Read More
  • Wirtgen going for growth
    May 28, 2012
    The Wirtgen Group has held a highly successful Technology Days event at the brand new Kleemann facility in Göppingen near Stuttgart. Some 2,600 people attended this year's event, the largest of the three held so far by the firm. A key focus for this year was highlighting the full integration of the Kleemann crushing equipment operation within the Wirtgen Group. The previous Technology Days events were held at the Hamm facility in Tirschenreuth and at the Wirtgen headquarters in Windhagen. Following the Kle
    Read More
  • Volvo CE making moves
    June 26, 2025
    Volvo CE is making major moves to boost sales for Europe while selling its stake in SDLG.
    Read More
  • The Fayat Group is increasing its international focus
    April 13, 2016
    The Fayat Group is developing its operations, with a greater focus on international operations a key direction for this French firm. Jean-Claude Fayat, president of the Fayat Group, said, “It’s important for us to be a family company. We have three values, autonomy, commitment and audacity.” Being a family-owned business has allowed the firm to respond quickly to changes in market demand - the board of directors can make decisions and implement them whereas publicly-owned firms have to involve shareholde
    Read More

Highlighted Content