International growth for Liugong with European expansion plans

LuiGong Machinery was given China’s Best Brand Award for Acquisition Efficiency at the 2012 Global Brand Summit. The construction machine manufacturing giant is said to have achieved outstanding results in brand building through implementing a modern and unified brand strategy. After 2008, LiuGong began cooperating with international branding and public relations companies, which is said to have greatly enhanced its brand image. The professional and effective brand promotion is said by LiuGong to provide gr
November 16, 2012 Read time: 1 min
1142 LuiGong Machinery was given China’s Best Brand Award for Acquisition Efficiency at the 2012 Global Brand Summit.

The construction machine manufacturing giant is said to have achieved outstanding results in brand building through implementing a modern and unified brand strategy. After 2008, LiuGong began cooperating with international branding and public relations companies, which is said to have greatly enhanced its brand image.

The professional and effective brand promotion is said by LiuGong to provide great support for its sales. In 2011, the Liuzhou, China-headquartered company sold 61,700 machines and had US$2.76billion in sales revenue.

Related Content

  • Wacker Neuson reports strong financial performance
    August 9, 2018
    Munich-based Wacker Neuson is reporting a substantial increase in revenue and profitability for the first six months of 2018. According to the firm’s latest results, revenue is at a record high and there has been a marked improvement in profit before interest and tax. However bottlenecks among suppliers as well as currency developments have had a dampening effect on the results. Revenue for the first half of 2018 rose 8% to a new record high of €825 million, compared with €764 million for the same period i
    Read More
  • XCMG is further developing its overseas activities
    July 29, 2015
    XCMG is developing its overseas activities with a programme called 'One Belt, One Road'. Representatives from 18 countries recently travelled to XCMG’s headquarters in China to launch the firm’s new Overseas Service Activity. This is focusing particularly on service support for customers involved in the New Silk Road project.
    Read More
  • VDMA says machine sales now exceed previous year
    September 1, 2017
    The market for earthmoving equipment is booming, according to a report by the German construction machine manufacturers association, the VDMA. In the first six months of this year, the turnover of construction equipment manufacturers was around 19% higher than the already high value of the previous year. In addition, there is an increase in orders of over 18%, as construction equipment is ordered all over the world.
    Read More
  • Zoomlion growing worldwide, particularly in lifting and concrete machine operations
    January 6, 2017
    Zoomlion is confident of future growth in its share of the world market for construction machines - Mike Woof writes
    Read More

Highlighted Content