International growth for Liugong with European expansion plans

LuiGong Machinery was given China’s Best Brand Award for Acquisition Efficiency at the 2012 Global Brand Summit. The construction machine manufacturing giant is said to have achieved outstanding results in brand building through implementing a modern and unified brand strategy. After 2008, LiuGong began cooperating with international branding and public relations companies, which is said to have greatly enhanced its brand image. The professional and effective brand promotion is said by LiuGong to provide gr
November 16, 2012 Read time: 1 min
1142 LuiGong Machinery was given China’s Best Brand Award for Acquisition Efficiency at the 2012 Global Brand Summit.

The construction machine manufacturing giant is said to have achieved outstanding results in brand building through implementing a modern and unified brand strategy. After 2008, LiuGong began cooperating with international branding and public relations companies, which is said to have greatly enhanced its brand image.

The professional and effective brand promotion is said by LiuGong to provide great support for its sales. In 2011, the Liuzhou, China-headquartered company sold 61,700 machines and had US$2.76billion in sales revenue.

Related Content

  • LiuGong is pushing hard to boost its profile in North America
    March 7, 2014
    “The theme of the Conexpo booth this year is to introduce LiuGong as a full line OEM Supplier to the North American market. We’ve also introduced our Tier 4 engines on our dozer range, as well as our skid steers and we’ve also announced our entry into the 50tonne excavator market with the 950A,” said Marc Dowdell, president LiuGong Construction Machinery, North America. “The North American market is relatively stable or flat compared to last year, which saw an artificial blip due to the build-up from contra
    Read More
  • LiuGong is pushing hard to boost its profile in North America
    January 6, 2017
    “The theme of the Conexpo booth this year is to introduce LiuGong as a full line OEM Supplier to the North American market. We’ve also introduced our Tier 4 engines on our dozer range, as well as our skid steers and we’ve also announced our entry into the 50tonne excavator market with the 950A,” said Marc Dowdell, president LiuGong Construction Machinery, North America. “The North American market is relatively stable or flat compared to last year, which saw an artificial blip due to the build-up from contra
    Read More
  • Volvo CE boss highlights company success in China
    January 6, 2017
    Volvo Construction Equipment (Volvo CE) has invested over US$150.93 million (SEK1bn) in expanding capacity and construction equipment offering in China and had secured a leading position in national wheeled loader and excavator sales, said Volvo CE president Pat Olney. The Swedish construction equipment manufacturer is also keen to develop its SDLG brand, which, Olney stressed, has helped Volvo CE secure its status in the Chinese wheeled loader and excavator market.
    Read More
  • Volvo CE boss highlights company success in China
    November 28, 2012
    Volvo Construction Equipment (Volvo CE) has invested over US$150.93 million (SEK1bn) in expanding capacity and construction equipment offering in China and had secured a leading position in national wheeled loader and excavator sales, said Volvo CE president Pat Olney. The Swedish construction equipment manufacturer is also keen to develop its SDLG brand, which, Olney stressed, has helped Volvo CE secure its status in the Chinese wheeled loader and excavator market.
    Read More

Highlighted Content