Skip to main content

Improving performance for Hyundai

Hyundai has seen strong sales in Europe 2015 and expects the growth trend to continue in 2016. Alain Worp, sales director for construction equipment at HHIE, says the company is also investing €30 million in building a new headquarters in Belgium, with its warehouse alone covering 13,000m2. “This project is expected to be finished by the end of 2016. It will be almost four times as big as the present facility,” he said.
April 12, 2016 Read time: 2 mins
Hyundai’s European sales director Alain Worp discussed the firm’s strong performance in Europe

236 Hyundai has seen strong sales in Europe 2015 and expects the growth trend to continue in 2016. Alain Worp, sales director for construction equipment at HHIE, says the company is also investing €30 million in building a new headquarters in Belgium, with its warehouse alone covering 13,000m2. “This project is expected to be finished by the end of 2016. It will be almost four times as big as the present facility,” he said.

He continued, “Last year was very good. We sold more than 8,000 units and we had a turnover of €216 million, which was a record.”

He added, “We consolidated sales for our heavy machines of 10tonnes and above.”

The firm’s performance in the excavator market has been particularly good, although it has also seen steadily growing sales for wheeled loaders and mini excavators. Worp is also confident that this sales trend will continue in 2016 and said, “We aim for a 15% increase in construction equipment and for spares, we aim for an ambitious 17% while we will invest in our mini excavator business.”

The strongest markets for Hyundai in Europe were Germany, the UK and France but the firm has also seen an improvement in its performance in Southern Europe. Worp said, “It is getting better. After six years of decline the bottom has been reached and demand is increasing.” He added that demand in Spain and Portugal has seen an upswing while Italy is “modestly positive and a 10-15% increase is a fair estimate for last year and this year”.

The firm has new machines coming to market and a spokesperson for Hyundai said, “It’s not just an update of the engines.”

Hydraulics, controls and electronics have been improved as well as the machines having Stage IV compliant diesels and the spokesperson added, “We see increased fuel efficiency of up to 15%.”

All videos

For more information on companies in this article

Related Content

  • German mining equipment sales reach record high
    April 16, 2013
    The German mining machinery market is at a record high, according to the German Engineering Federation, VDMA. Mining machinery manufacturers based in Germany hardly suffered from the financial crisis, said VDMA president Dr Thomas Lindner. Since 2007, their annual turnover has grown by about 13% on average. In 2011, growth was nearly 27% and turnover then increased by another 28% in 2012 to reach €6.2bn.
  • Sales of earthmoving equipment in France grew by 21% in 2017
    February 2, 2018
    The French earthmoving equipment market remains the third biggest market in Europe with sales of 21,630 machines last year. According to Cisma, the French equipment manufacturers’ association, 2017 stands out as the best year since the market crash in 2008. Growth in equipment sales for 2017 so far have been driven by crawler excavators, which were 22% higher than in 2016. This includes mini excavator sales, which are the most popular product, and reflect a strong house building market this year The mini
  • LiuGong unveils biggest wheeled loader at bauma China
    November 13, 2014
    Ahead of bauma China 2014, Aggregates Business International visited the company’s Liuzhou, southwest China HQ, to hear about the company’s bold growth plans and how it’s keenly focused on tailoring its product output to domestic and international market demand - Guy Woodford reports Taking shape on a huge area of land next to the company’s impressive Liuzhou, China HQ, LiuGong’s new R&D centre, set to open in spring 2015, will take the ambitious firm’s product capabilities to an even higher level. Starti
  • LiuGong unveils biggest wheeled loader at bauma China
    January 6, 2017
    Ahead of bauma China 2014, Aggregates Business International visited the company’s Liuzhou, southwest China HQ, to hear about the company’s bold growth plans and how it’s keenly focused on tailoring its product output to domestic and international market demand - Guy Woodford reports Taking shape on a huge area of land next to the company’s impressive Liuzhou, China HQ, LiuGong’s new R&D centre, set to open in spring 2015, will take the ambitious firm’s product capabilities to an even higher level. Starti