Hyundai Heavy Industries Europe announces encouraging 2013 sales

Hyundai Heavy Industries Europe (HHIE) sold 3% more Hyundai construction equipment across Europe in 2013, compared to 2012. In the UK market, it was the heavy line crawler excavators (14tonne – 80.5tonne) that showed the most impressive growth performance – 308 were sold in the UK in 2012 and in 2013 a total of 522 machines were sold, which equates to a 69.48% increase in units sold. This increases the market (comparable products from construction equipment OEM’s) in the UK from 8.34% in 2012 to 12.69% in
February 13, 2014 Read time: 3 mins
Alain Worp, HHIE’s Sales Director Construction Equipment, has highlighted encouraging European Hyundai construction equipment sales in 2013
236 Hyundai Heavy Industries Europe (HHIE) sold 3% more Hyundai construction equipment across Europe in 2013, compared to 2012.

In the UK market, it was the heavy line crawler excavators (14tonne – 80.5tonne) that showed the most impressive growth performance – 308 were sold in the UK in 2012 and in 2013 a total of 522 machines were sold, which equates to a 69.48% increase in units sold.  This increases the market (comparable products from construction equipment OEM’s) in the UK from 8.34% in 2012 to 12.69% in 2013 – a 52.22 % rise.

HHIE’s overall performance in all categories in the UK (Crawler Excavators, Mini Excavators, Wheeled Loaders and Wheeled Excavators) was optimistic. In 2012 a total of 578 units were sold – a comparable market share increase of 5.49% on the previous year and in 2013 a total of 874 units were sold a 6.67% increase on 2012.  The UK’s increase in market share was 1.19% overall.

HHIE’s sales director construction equipment, Alain Worp, said, “For the New Year and beyond the primary target is to increase further all market shares in the key countries (UK, Germany and France) as well as in the other European markets. We believe that we will see a small improvement in the European economy and our related industries during 2014, with economies such as Germany, France, Spain and Italy showing a slight recovery. With this thought in mind, we aim to strengthen and grow our dealer network in Europe and enhance and widen our product portfolio. Also in Eastern Europe, a traditionally strong region for Hyundai, we see clear opportunities for expanding our network and improve our market shares.”

Worp added, “Hyundai is a growing brand all over Europe but especially in the UK. The challenge ahead is to continue this growth path with our existing Hyundai dealers in the UK. HHIE will do everything possible (within their scope) to advise and support the dealers to grow with the Hyundai brand.

Hyundai has made a commitment to exhibit at several UK key exhibitions – these include Scotplant 2014, 5894 Hillhead 2014 and we have already secured our stand at 3579 PLANTWORX 2015 – these shows alongside our dealers own events – will raise the profile of Hyundai significantly in the UK and secure our position as a major player.”

Hyundai also reported that they will also introduce five new machines during 2014 – the R125-9A, R17-9A, R160W-9A, HL767-9A and HL777-9A – which they say will further strengthen the company’s market position – particularly with the new midi 125 – which is a market they have not as yet been able to compete in since the formal model R110-7 was discontinued several years ago.

For more information on companies in this article

Related Content

  • Wacker Neuson reports strong performance
    August 12, 2013
    Wacker Neuson reports a strong financial performance in the second quarter of 2013, despite tough prevailing economic conditions. This represents an improvement also from the first quarter of 2013 when economic performance was weak. The Wacker Neuson Group’s second quarter revenue increased by 15.8% over the previous year, reaching €329 million compared to €284.2 million. An increase in construction activity in April helped boost sales. “In Q2, our revenue rose 28 % on the prior-year quarter to a new record
    Read More
  • Heavy equipment demand strong in Asia-Pacific according to report
    April 12, 2013
    A report from market analysis specialist Timetric has highlighted increased demand for machines in the Asia-Pacific region. This report shows that the Asia-Pacific region has overtaken Europe and North America in demand for heavy construction machinery and earthmoving equipment. The 57.8% market share of the Asia-Pacific market for these machines makes it the largest in the world, followed by Europe with 22.0% and North America with 12.4%, according to the report. Economic uncertainty in Europe and slow gro
    Read More
  • Deutz new orders worth down 16.4% in 2012 to €1.237.1 billion
    March 19, 2013
    German engine manufacturing giant Deutz saw the worth of its new orders fall 16.4% in 2012 to €1.237.1 billion, compared to 2011 new orders worth €1.479.3 billion. The Cologne-based firm sold almost 179,000 engines in 2012 - 22.5% fewer than in the previous year. The Deutz Group's revenue decreased by 15.5% to €1.291.9 billion in 2012. Average revenue per engine increased owing to the greater proportion of higher-value engines. Deutz said the difficult economic climate in Europe and a weakening capital equi
    Read More
  • Equipment firm Wacker Neuson posts bullish results
    March 31, 2014
    Munich-based equipment manufacturer Wacker Neuson reports an increase in Group revenue and profitability in 2013. This has been achieved in spite of tough trading conditions and having met its targets for 2013, the firm aims to remain on track in 2014. The company achieved €1.16 billion in revenue and says it managed to boost market penetration of light and compact equipment in its core European and US markets. It also developed specific new markets. Group revenue rose 6% to €1.16 billion, compared with nea
    Read More

Highlighted Content