Hyundai Heavy Industries Europe announces encouraging 2013 sales

Hyundai Heavy Industries Europe (HHIE) sold 3% more Hyundai construction equipment across Europe in 2013, compared to 2012. In the UK market, it was the heavy line crawler excavators (14tonne – 80.5tonne) that showed the most impressive growth performance – 308 were sold in the UK in 2012 and in 2013 a total of 522 machines were sold, which equates to a 69.48% increase in units sold. This increases the market (comparable products from construction equipment OEM’s) in the UK from 8.34% in 2012 to 12.69% in
February 13, 2014 Read time: 3 mins
Alain Worp, HHIE’s Sales Director Construction Equipment, has highlighted encouraging European Hyundai construction equipment sales in 2013
236 Hyundai Heavy Industries Europe (HHIE) sold 3% more Hyundai construction equipment across Europe in 2013, compared to 2012.

In the UK market, it was the heavy line crawler excavators (14tonne – 80.5tonne) that showed the most impressive growth performance – 308 were sold in the UK in 2012 and in 2013 a total of 522 machines were sold, which equates to a 69.48% increase in units sold.  This increases the market (comparable products from construction equipment OEM’s) in the UK from 8.34% in 2012 to 12.69% in 2013 – a 52.22 % rise.

HHIE’s overall performance in all categories in the UK (Crawler Excavators, Mini Excavators, Wheeled Loaders and Wheeled Excavators) was optimistic. In 2012 a total of 578 units were sold – a comparable market share increase of 5.49% on the previous year and in 2013 a total of 874 units were sold a 6.67% increase on 2012.  The UK’s increase in market share was 1.19% overall.

HHIE’s sales director construction equipment, Alain Worp, said, “For the New Year and beyond the primary target is to increase further all market shares in the key countries (UK, Germany and France) as well as in the other European markets. We believe that we will see a small improvement in the European economy and our related industries during 2014, with economies such as Germany, France, Spain and Italy showing a slight recovery. With this thought in mind, we aim to strengthen and grow our dealer network in Europe and enhance and widen our product portfolio. Also in Eastern Europe, a traditionally strong region for Hyundai, we see clear opportunities for expanding our network and improve our market shares.”

Worp added, “Hyundai is a growing brand all over Europe but especially in the UK. The challenge ahead is to continue this growth path with our existing Hyundai dealers in the UK. HHIE will do everything possible (within their scope) to advise and support the dealers to grow with the Hyundai brand.

Hyundai has made a commitment to exhibit at several UK key exhibitions – these include Scotplant 2014, 5894 Hillhead 2014 and we have already secured our stand at 3579 PLANTWORX 2015 – these shows alongside our dealers own events – will raise the profile of Hyundai significantly in the UK and secure our position as a major player.”

Hyundai also reported that they will also introduce five new machines during 2014 – the R125-9A, R17-9A, R160W-9A, HL767-9A and HL777-9A – which they say will further strengthen the company’s market position – particularly with the new midi 125 – which is a market they have not as yet been able to compete in since the formal model R110-7 was discontinued several years ago.

For more information on companies in this article

Related Content

  • Interviews round-up
    March 19, 2012
    Investment in infrastructure is a key priority for the US. With a three-part growth strategy, business improving worldwide and improvements in order books, the Terex Group is looking to increase net sales to US$8 billion by 2013. Ron DeFeo, Terex’s chief operating officer, said the company has been seeing increased order and quotation activity across nearly all of its product categories.
    Read More
  • 20% more visitors flock to CTT 2012/Conexpo Russia
    June 6, 2012
    Huge commercial opportunities for major construction equipment manufacturers sparked by large investment in new and existing Russian transport infrastructure attracted 20% more visitors and 15% more exhibitors to CTT 2012/CONEXPO Russia. Major global brands such as JCB, John Deere, Volvo Construction Equipment (CE), Komatsu, Liebherr, and Wirtgen were among the 911 construction equipment companies from 28 countries present for the five-day event covering more than 124,000m² at the IEC Crocus Expo in Moscow
    Read More
  • CECE sees equipment sales improve in Europe
    February 29, 2012
    The latest available data regarding the European construction equipment market suggests that the machinery market is improving.
    Read More
  • Ritchie Bros. Dutch auction offers more than 1,430 heavy equipment items
    November 20, 2012
    Ritchie Bros. Auctioneers, the world’s largest industrial auctioneer, will sell more than 1,430 heavy equipment items and trucks at its next unreserved public auction in Moerdijk, The Netherlands. The auction on November 22-23, 2012, will feature more than 85 excavators, 60 compactors, 50 wheeled loaders, 10 dozers and hundreds of other items used in the construction, mining, transportation and other industries.
    Read More

Highlighted Content