Hang on for this year’s CASE Rodeo challenge!

CASE is challenging operators in Europe, Africa and the Middle East to demonstrate their skills in the CASE Rodeo final in Paris in October. Action-packed events will take place at the Paris CASE Customer Care Centre as operators compete for the title of CASE Rodeo Champion 2018. The competition kicked off in February, with the first heat in the Czech Republic followed by events in Italy, the UK, Sweden, the Netherlands, Norway and Denmark.
June 18, 2018 Read time: 2 mins

176 CASE is challenging operators in Europe, Africa and the Middle East to demonstrate their skills in the CASE Rodeo final in Paris in October.

Action-packed events will take place at the Paris CASE Customer Care Centre as operators compete for the title of CASE Rodeo Champion 2018. The competition kicked off in February, with the first heat in the Czech Republic followed by events in Italy, the UK, Sweden, the Netherlands, Norway and Denmark.

In the rodeo-style championship – since inception in 2007 - contestants are challenged with tests at the controls of the newest CASE models. The goal is to push the operators and machines to the limits of their abilities.

The Rodeo events also provide an opportunity for dealers hosting the competitions to showcase their services and experience.

In 2010, CASE organised the first European Rodeo and every year more countries host rounds of the competition. Last year teams representing 13 nationalities participated in the EMEA Region Rodeo.

The top finishers from each participating country meet, usually in October, at the CASE Customer Centre Paris in Monthyon for the final, where they compete for the title of best operator of the EMEA region. Last year’s final saw Danish operator Bendt Martin Risom take home the title of Rodeo 2017 Champion.

First prize for the overall winner also reflects CASE’s practical 360-degree approach to supporting its customers, combining an unforgettable travel experience with an insight into CASE facilities and dealers around the world.

For the Rodeo 2017 winner, it was a trip to China, accompanied by his dealer, that included a sightseeing programme in Shanghai and Yunnan and a visit to the CASE Dealer in Yunnan - offering a glimpse into the Chinese construction industry.

The reward trip also presented a business and personal opportunity to Arne Müller Nordestgaard, sales director of S.D.Kjærsgaard, the CASE dealer who accompanied the Rodeo Champion, and Wang Zheng’an, chairman of Yunnan Anry Electromechanical Equipment, the CASE dealer in Yunnan.

For more information on companies in this article

Related Content

  • Promoting advances in sustainable roads worldwide
    February 8, 2012
    The International Road Federation (IRF), founded in 1948, is the only world forum advocating better and safer roads through better road design and construction bearing in mind the user. It is a unique institution that brings together members active in road infrastructure from both the private and public sectors.
    Read More
  • Ammann adds more paving courses at its Czech training campus
    April 13, 2015
    Swiss mechanical engineering company Ammann is increasing the frequency of its successful global paving campus training courses in the Czech Republic. These four-day-long expert knowledge sessions are run at the Ammann International Training Centre (AITC) in Nové Město nad Metují and, according to after sales projects manager and training centre boss Martin Sedláček, the idea is “to ensure that Ammann has a globally consistent (approach) to presenting, selling and servicing” the company’s fast-developing r
    Read More
  • Promoting advances in sustainable roads worldwide
    April 12, 2012
    Professor Martin Snaith, O.B.E., introduces an annual gathering that has grown over the years to become perhaps the world's foremost professional development forum promoting advances in sustainable roads worldwide. Over more than 15 years the Senior Road Executives Programme (SRE), organised by the internationally renowned Highways Group of the University of Birmingham, UK, in association with IRF, has established a worldwide reputation for providing top-quality professional development for executives worki
    Read More
  • Chinese construction firms set to raise their game
    March 9, 2017
    Chinese Construction equipment manufacturers are aiming to raise their game in order to capture a larger share of the global market, in particular that of the US. Lessons have been learned, according to several senior executives from major Chinese firms who, as a group, faced the press during a presentation at the CONEXPO-CON/AGG in Las Vegas.
    Read More

Highlighted Content