Hang on for this year’s CASE Rodeo challenge!

CASE is challenging operators in Europe, Africa and the Middle East to demonstrate their skills in the CASE Rodeo final in Paris in October. Action-packed events will take place at the Paris CASE Customer Care Centre as operators compete for the title of CASE Rodeo Champion 2018. The competition kicked off in February, with the first heat in the Czech Republic followed by events in Italy, the UK, Sweden, the Netherlands, Norway and Denmark.
June 18, 2018 Read time: 2 mins

176 CASE is challenging operators in Europe, Africa and the Middle East to demonstrate their skills in the CASE Rodeo final in Paris in October.

Action-packed events will take place at the Paris CASE Customer Care Centre as operators compete for the title of CASE Rodeo Champion 2018. The competition kicked off in February, with the first heat in the Czech Republic followed by events in Italy, the UK, Sweden, the Netherlands, Norway and Denmark.

In the rodeo-style championship – since inception in 2007 - contestants are challenged with tests at the controls of the newest CASE models. The goal is to push the operators and machines to the limits of their abilities.

The Rodeo events also provide an opportunity for dealers hosting the competitions to showcase their services and experience.

In 2010, CASE organised the first European Rodeo and every year more countries host rounds of the competition. Last year teams representing 13 nationalities participated in the EMEA Region Rodeo.

The top finishers from each participating country meet, usually in October, at the CASE Customer Centre Paris in Monthyon for the final, where they compete for the title of best operator of the EMEA region. Last year’s final saw Danish operator Bendt Martin Risom take home the title of Rodeo 2017 Champion.

First prize for the overall winner also reflects CASE’s practical 360-degree approach to supporting its customers, combining an unforgettable travel experience with an insight into CASE facilities and dealers around the world.

For the Rodeo 2017 winner, it was a trip to China, accompanied by his dealer, that included a sightseeing programme in Shanghai and Yunnan and a visit to the CASE Dealer in Yunnan - offering a glimpse into the Chinese construction industry.

The reward trip also presented a business and personal opportunity to Arne Müller Nordestgaard, sales director of S.D.Kjærsgaard, the CASE dealer who accompanied the Rodeo Champion, and Wang Zheng’an, chairman of Yunnan Anry Electromechanical Equipment, the CASE dealer in Yunnan.

For more information on companies in this article

Related Content

  • Meeting the IRF Fellows and hearing of their positive experiences
    April 23, 2019
    Morgan Morris, a master’s student at the University of Central Florida, recounts her life-changing experience as President of the 2019 Class of IRF Fellows After the short span of a week, a graduate research IRF Fellow transforms into an approachable, professional leader overflowing with inspiration and ideas. “In some ways, attending the IRF Fellows Road Scholar Program is comparable to going to an all-you-can-eat sushi buffet. You are not sure what exactly you signed up for, but in the end, you rea
    Read More
  • Volvo-powered Man Engine to tower of Hillhead in June
    April 3, 2018
    The UK’s largest mechanical puppet, the 11m-tall Man Engine, will make a special appearance at this year’s Hillhead construction equipment exhibition. Man Engine is powered by a Volvo L220 wheeled loader on loan from Volvo CE in the UK. It will be towering over the showgrounds during the exhibition at the Hillhead Quarry near the northern English town of Buxton June 26-28. The Man Engine – a miner wearing a miner’s hat – was created to celebrate the history of mining in the south-east English county o
    Read More
  • Wacker Neuson remains on growth track
    August 9, 2023
    Wacker Neuson remains on its growth track in 2023.
    Read More
  • LiuGong invests hard to be seen as made, tested and supported in Europe
    January 26, 2018
    LiuGong is investing hard in Europe, determined to be seen as a global player whose products are “made in Europe, tested in Europe and supported in Europe.” Along with new European headquarters based in Warsaw, LiuGong is also opening up a new European production line and a new continent-wide parts distribution centre at its Dressta manufacturing centre in Stalowa Wola. Geoff Hadwick reports
    Read More

Highlighted Content