Global road safety programme being developed by Total and Michelin

Oil company Total and tyre manufacturer Michelin are joining forces to establish a global road safety education programme. This will be aimed at 10-18 year olds, with a view to reducing road deaths amongst the young. The road safety education programme is being launched via their corporate foundations. This project, developed with the support of Global Road Safety Partnership, aims to reach 100,000 young people over a three-year period. The Total Foundation and the Michelin Corporate Foundation have decide
June 14, 2018 Read time: 2 mins
Oil company 344 Total and tyre manufacturer 720 Michelin are joining forces to establish a global road safety education programme.  This will be aimed at 10-18 year olds, with a view to reducing road deaths amongst the young. The road safety education programme is being launched via their corporate foundations. This project, developed with the support of Global Road Safety Partnership, aims to reach 100,000 young people over a three-year period. The Total Foundation and the Michelin Corporate Foundation have decided to contribute €1.5 million jointly to this initiative.


Throughout the world, road crashes kill over 227,000 young people under 20.  In fact, it is the leading cause of death for 15-17 year-olds. This cooperation between Total and Michelin will launch its initial phase in France, Cameroon and India. The plan is then to expand the scheme to other countries and welcome new partners into the programme.

Partners of local and regional educational communities, the foundations of the Total and Michelin Groups will work together to provide solutions taking into account local realities and measuring the impact. This road safety education program for 10-18 year-olds will be developed using an innovative digital platform.

The programme will draw on the expertise of local Total and Michelin subsidiaries and will be impemented with the support of local partners and stakeholders. The programme will provide teaching materials to teachers and educators. This tool will also highlight good practices and assess the relevance of various actions, the goal being to customise the tool for each local community, optimising effectiveness.

For more information on companies in this article

Related Content

  • Data shows young people face highest road fatality risk
    May 18, 2012
    The latest official data from the European Transport SafetyCommission (ETSC) shows that young people are amongst those facing the highest fatality risks while on the road in Europe. Some 140,000 young people aged 15-30 have lost their lives on Europe’s roads since 2001. Of these, 9,150 died in 2010. While this age group represents 20% of the population of the EU, the same group accounts for 30% of the total number of road deaths.
    Read More
  • Easing temporary highway danger
    February 22, 2013
    Some of the latest speedometer technology has been successfully trialled in French highway work zones, while tireless work continues across Europe and the United States to reduce the number of work zone deaths and serious injuries involving road workers and motorists. Guy Woodford reports The number of roadworkers being killed and seriously injured on England’s motorways and major trunk roads more than doubled between 2007 and 2010 – from no deaths and 14 serious injuries. This rise has led to to major camp
    Read More
  • Harnessing Africa’s transportation potential
    August 12, 2014
    1st IRF Africa Regional Congress inspires stakeholders to take action. IRF’s 1st Africa Regional Congress concluded on June 6th with a renewed call for African leaders to address the infrastructure and mobility challenges that so often accompany rapid economic growth and increasing motorisation. The highly successful event was held against a backdrop of unprecedented road infrastructure investments across sub-Saharan Africa, but also mounting mobility challenges. “The results of investments in roads have
    Read More
  • New figures reveal world road fatality rates
    February 6, 2015
    Figures now available from the International Road Traffic Accident Database (IRTAD) highlight the risk of travelling by road in some countries. Not all countries compile accurate data from police sources and in many, a high percentage of road traffic crashes go unreported to the authorities. But the data from nations that do compile such information highlights counties where road risks are high and action needs to be taken.
    Read More

Highlighted Content