Global road safety programme being developed by Total and Michelin

Oil company Total and tyre manufacturer Michelin are joining forces to establish a global road safety education programme. This will be aimed at 10-18 year olds, with a view to reducing road deaths amongst the young. The road safety education programme is being launched via their corporate foundations. This project, developed with the support of Global Road Safety Partnership, aims to reach 100,000 young people over a three-year period. The Total Foundation and the Michelin Corporate Foundation have decide
June 14, 2018 Read time: 2 mins
Oil company 344 Total and tyre manufacturer 720 Michelin are joining forces to establish a global road safety education programme.  This will be aimed at 10-18 year olds, with a view to reducing road deaths amongst the young. The road safety education programme is being launched via their corporate foundations. This project, developed with the support of Global Road Safety Partnership, aims to reach 100,000 young people over a three-year period. The Total Foundation and the Michelin Corporate Foundation have decided to contribute €1.5 million jointly to this initiative.


Throughout the world, road crashes kill over 227,000 young people under 20.  In fact, it is the leading cause of death for 15-17 year-olds. This cooperation between Total and Michelin will launch its initial phase in France, Cameroon and India. The plan is then to expand the scheme to other countries and welcome new partners into the programme.

Partners of local and regional educational communities, the foundations of the Total and Michelin Groups will work together to provide solutions taking into account local realities and measuring the impact. This road safety education program for 10-18 year-olds will be developed using an innovative digital platform.

The programme will draw on the expertise of local Total and Michelin subsidiaries and will be impemented with the support of local partners and stakeholders. The programme will provide teaching materials to teachers and educators. This tool will also highlight good practices and assess the relevance of various actions, the goal being to customise the tool for each local community, optimising effectiveness.

For more information on companies in this article

Related Content

  • Saving lives, funding roads the focus of IRF – RA Regional Conference in Sydney in May
    April 8, 2015
    Road safety, funding and financing will be among the key issues on the table at the inaugural IRF - Roads Australia Regional Conference for Asia and Australasia, to be held in Sydney from May 4th - 6th, 2015. The Conference coincides with UN Global Road Safety Week, with safer roads, worksites and driver behaviour being a central focus of discussions. Speakers from across the Asia Pacific are expected to share learnings and experiences in tackling regional road safety and the challenges and opportunities fo
    Read More
  • Improving safety for Europe’s roads revealed by latest data
    May 24, 2013
    A wide variety of road safety measures are being implemented across Europe, and with generally beneficial effects. According to the latest data from the European Commission, road fatalities across the EU dropped 9% for 2012 compared with the previous year. In fact 2012 also saw the lowest numbers of people being killed in road traffic crashes in EU countries since data first began being collated. But country by country statistics show that the number of road deaths still varies greatly across the EU.
    Read More
  • IRF hosts high-level debate on the Belt & Road Initiative (BRI) at ITF Summit 2019
    August 12, 2019
    HE Mehmet Cahit Turhan, minister of Transport and Infrastructure of Turkey, opened with a keynote address at the session on "The Belt & Road: Bridging the gaps for sustainable transport and growth in EurAsia". This was organised by the International Road Federation (IRF) on 22nd May 2019 at the ITF Summit 2019 in Leipzig. The panel included top representatives from the World Bank, BSEC, AIIB, IATA, Michelin and PwC and offered a deep insight into key topics surrounding the BRI. Organised jointly with th
    Read More
  • Outstanding quality management to Orgeon state Bridge delivery programme and Delcan
    July 20, 2012
    In 2002, bridge conditions in the State of Oregon were declining. Projections were made that 30% of Oregon's bridges would have weight restriction within 8-years, causing a productivity loss to Oregon's economy of US$123 billion including 88,000 jobs. By 2012, Oregon’s State Bridge Delivery Program had been recognized nationally and internationally with awards for excellence and innovation, most recently scooping IRF’s Global Road Achievement Award for Quality Management.
    Read More

Highlighted Content