Skip to main content

Fiat Industrial Village inaugurated

click image to enlargeTurin, Italy, facility showcases construction equipment, agriculture and transport.New Holland Construction is among the global brands featured at the Fiat Industrial Village, which was inaugurated this week in Turin, Italy.
April 30, 2012 Read time: 2 mins
Turin, Italy, facility showcases construction equipment, agriculture and transport.

5895 New Holland Construction is among the global brands featured at the 2729 Fiat Industrial Village, which was inaugurated this week in Turin, Italy.

As the first multi-functional centre in the Fiat industrial world, the site will sell, support, and demonstrate New Holland Construction equipment, along with products from New Holland Agriculture, FPT Industrial, and 2409 Iveco.

The futuristic showroom will educate customers on the components and systems working beneath the exterior metal that together ensure the productivity customers expect from New Holland Construction, says the company.

There is also a large product demonstration field, with specific areas to test different applications and machines. Visitors can drive Iveco trucks on a 1,200m test track with 30-60° slopes.

The state-of-art facility includes a large service shop with the latest in diagnostic equipment and tools. It is designed to complete the suggested maintenance quickly for customers to minimise their time and maximise machine life. In addition, the adjacent training centre will provide specific courses and workshops for New Holland Construction dealership technicians, as well as for technician from the other brands represented.

“Fiat Industrial Village provides a place where New Holland Construction customers can explore the excellance and industry capabilities as part of the Fiat Industrial family,” said Jim McCullough, CEO and president of 1595 CNH Construction, whose brands include New Holland Construction. “This facility is the most recent example of our commitment to these brands and the values we share.”

The newly-opened centre covers an area of more than 74,000m2, 23,000m2 of which are covered, with an 8,000m2 space dedicated to vehicle exhibition.

The location also includes an exposition of historical vehicles featuring technology advancements throughout the years, a retail store with branded merchandise and a games room.

McCullough noted that visitors to Fiat Industrial Village will have opportunities to tour the nearby New Holland Construction plant in San Mauro and the adjacent FPT Industrial engine plant in Turin.

For more information on companies in this article

Related Content

  • BICES invests in a new venue and a new time slot for its 2015 show
    January 6, 2017
    BICES 2015, China’s biennial international construction equipment show has made a series of step-changes by moving the venue to the New China International Exhibition Center (NCIEC) in Beijing, by bringing the timing forward from mid-October to September 22-25 2015 and by re-emphasising that the event continues to be run by the industry for the industry. Dressta vice president Howard Dale welcomed the initiatives saying it was right to hold the event where “many of China’s state-owned companies are headquar
  • BICES invests in a new venue and a new time slot for its 2015 show
    April 21, 2015
    BICES 2015, China’s biennial international construction equipment show has made a series of step-changes by moving the venue to the New China International Exhibition Center (NCIEC) in Beijing, by bringing the timing forward from mid-October to September 22-25 2015 and by re-emphasising that the event continues to be run by the industry for the industry. Dressta vice president Howard Dale welcomed the initiatives saying it was right to hold the event where “many of China’s state-owned companies are headquar
  • Cleaner engines, reduced emissions
    February 17, 2012
    The forthcoming Tier 4 emissions legislation represents a great leap forward in technology, Mike Woof reports
  • Cleaner engines, reduced emissions
    April 11, 2012
    The forthcoming Tier 4 emissions legislation represents a great leap forward in technology, Mike Woof reports A high-profile focus on sustainability and reduced environmental impact is sweeping the construction sector in the European Union (EU) and the US. The EU and the US will implement regulations for the lowest emission off-road machines in history, with Canada and Japan expected to release similar regulatory programmes this year. The legislation being introduced will transform the construction indu