Skip to main content

Fiat Industrial Village inaugurated

click image to enlargeTurin, Italy, facility showcases construction equipment, agriculture and transport.New Holland Construction is among the global brands featured at the Fiat Industrial Village, which was inaugurated this week in Turin, Italy.
April 30, 2012 Read time: 2 mins
Turin, Italy, facility showcases construction equipment, agriculture and transport.

5895 New Holland Construction is among the global brands featured at the 2729 Fiat Industrial Village, which was inaugurated this week in Turin, Italy.

As the first multi-functional centre in the Fiat industrial world, the site will sell, support, and demonstrate New Holland Construction equipment, along with products from New Holland Agriculture, FPT Industrial, and 2409 Iveco.

The futuristic showroom will educate customers on the components and systems working beneath the exterior metal that together ensure the productivity customers expect from New Holland Construction, says the company.

There is also a large product demonstration field, with specific areas to test different applications and machines. Visitors can drive Iveco trucks on a 1,200m test track with 30-60° slopes.

The state-of-art facility includes a large service shop with the latest in diagnostic equipment and tools. It is designed to complete the suggested maintenance quickly for customers to minimise their time and maximise machine life. In addition, the adjacent training centre will provide specific courses and workshops for New Holland Construction dealership technicians, as well as for technician from the other brands represented.

“Fiat Industrial Village provides a place where New Holland Construction customers can explore the excellance and industry capabilities as part of the Fiat Industrial family,” said Jim McCullough, CEO and president of 1595 CNH Construction, whose brands include New Holland Construction. “This facility is the most recent example of our commitment to these brands and the values we share.”

The newly-opened centre covers an area of more than 74,000m2, 23,000m2 of which are covered, with an 8,000m2 space dedicated to vehicle exhibition.

The location also includes an exposition of historical vehicles featuring technology advancements throughout the years, a retail store with branded merchandise and a games room.

McCullough noted that visitors to Fiat Industrial Village will have opportunities to tour the nearby New Holland Construction plant in San Mauro and the adjacent FPT Industrial engine plant in Turin.

For more information on companies in this article

Related Content

  • Comer Industries sees nearly a 10% drop in sales for full year 2015
    February 22, 2016
    Year end results for Comer Industries showed revenue down at €327 million, a 9.4% dip from €361 million for fiscal year 2014. However, the company reported that excluding the sale of the electric wheel product line in January last year, the revenue drop would have been 5%. Comer Industries is based in Reggiolo, Italy and has around 1,240 employees. It designs and manufactures advanced engineering systems and mechatronic solutions for power transmission for major producers of agricultural and industrial ma
  • New Holland adds W270C and W300C wheeled loaders at INTERMAT 2012
    January 6, 2017
    New Holland is expanding its wheeled loader C Series with two new models at the top of the range. The W270C and W300C feature New Holland’s Tier 4 interim AdBlue technology for fuel savings of up to 10%.
  • New Holland adds W270C and W300C wheeled loaders at INTERMAT 2012
    February 8, 2012
    New Holland is expanding its wheeled loader C Series with two new models at the top of the range. The W270C and W300C feature New Holland’s Tier 4 interim AdBlue technology for fuel savings of up to 10%.
  • Intermat’s Middle Eastern opportunity
    January 6, 2017
    More than 200 companies are preparing to take part in INTERMAT Middle East being held at the Abu Dhabi National Exhibition Centre from October 8-10 2012. Guy Woodford spoke to the ambassador of the UAE to France and senior figures in three exhibiting companies about the significance of the event and what they are looking to achieve through it.