Skip to main content

Fiat Industrial Village inaugurated

click image to enlargeTurin, Italy, facility showcases construction equipment, agriculture and transport.New Holland Construction is among the global brands featured at the Fiat Industrial Village, which was inaugurated this week in Turin, Italy.
April 30, 2012 Read time: 2 mins
Turin, Italy, facility showcases construction equipment, agriculture and transport.

5895 New Holland Construction is among the global brands featured at the 2729 Fiat Industrial Village, which was inaugurated this week in Turin, Italy.

As the first multi-functional centre in the Fiat industrial world, the site will sell, support, and demonstrate New Holland Construction equipment, along with products from New Holland Agriculture, FPT Industrial, and 2409 Iveco.

The futuristic showroom will educate customers on the components and systems working beneath the exterior metal that together ensure the productivity customers expect from New Holland Construction, says the company.

There is also a large product demonstration field, with specific areas to test different applications and machines. Visitors can drive Iveco trucks on a 1,200m test track with 30-60° slopes.

The state-of-art facility includes a large service shop with the latest in diagnostic equipment and tools. It is designed to complete the suggested maintenance quickly for customers to minimise their time and maximise machine life. In addition, the adjacent training centre will provide specific courses and workshops for New Holland Construction dealership technicians, as well as for technician from the other brands represented.

“Fiat Industrial Village provides a place where New Holland Construction customers can explore the excellance and industry capabilities as part of the Fiat Industrial family,” said Jim McCullough, CEO and president of 1595 CNH Construction, whose brands include New Holland Construction. “This facility is the most recent example of our commitment to these brands and the values we share.”

The newly-opened centre covers an area of more than 74,000m2, 23,000m2 of which are covered, with an 8,000m2 space dedicated to vehicle exhibition.

The location also includes an exposition of historical vehicles featuring technology advancements throughout the years, a retail store with branded merchandise and a games room.

McCullough noted that visitors to Fiat Industrial Village will have opportunities to tour the nearby New Holland Construction plant in San Mauro and the adjacent FPT Industrial engine plant in Turin.

For more information on companies in this article

Related Content

  • JCB’s Russian dealer has an upgraded facility
    September 19, 2013
    JCB has opened its biggest dealer depot in the world, at Ekaterinburg in Russia. Stroykomplekt (SKL) is the JCB dealer in Ekaterinburg, which is Russia’s fourth largest city and the new depot represents and investment of some €7.12 million. The facility will provide support to JCB customers in an area of Russia covering some 7 million km². SKL’s new facility covers 3,500m² and has a showroom for 25 machines as well as an impressive parts and service operation. JCB CEO Alan Blake opened the new facility. The
  • New Holland 'space savers'
    February 15, 2012
    Zero tailswing excavators from New Holland are part of a plant deal won by civil engineering contractor K Rouse with Balfour Beatty. The machines, 11 E135BSRs and two smaller models, the E80 and E50, are being used on a section of the M621 motorway near the city of Leeds, northern England, to remove existing metal crash barriers and install improved drainage prior to the erection of a new concrete central reservation.
  • Ammann finalises ABG paver acquisition
    June 4, 2024
    Ammann Group has finalised its ABG paver acquisition.
  • Materials testing developments include a new in-depth training service
    April 4, 2014
    Among the new developments in materials testing highlighted this month is a brand new idea from one manufacturer: in-depth training to help upskill technicians in developing countries - Kristina Smith reports CONTROLS has added another dimension to its business with the launch of a specialist training service: CONTROLS Academy Centre. In what the construction testing equipment manufacturer believes is a first for the industry, CONTROLS will be providing in-depth theoretical and practical training to thos