Skip to main content

Distracted driving a problem in the UK

New research by the UK’s Institute of Advanced Motorists (IAM) reveals the high risk of distracted driving. Many drivers are using their phones and tablets to take selfies, make video calls and watch videos while at the wheel according to the report. The findings come from research commissioned this month exclusively by the IAM, which asked 500 drivers how they use their smartphones and tablets in the car.
July 22, 2015 Read time: 2 mins
New research by the UK’s 5125 Institute of Advanced Motorists (IAM) reveals the high risk of distracted driving. Many drivers are using their phones and tablets to take selfies, make video calls and watch videos while at the wheel according to the report. The findings come from research commissioned this month exclusively by the IAM, which asked 500 drivers how they use their smartphones and tablets in the car.

Results show that 9% of drivers admitted to taking a selfie while driving in the last month. This increases to 15% of young drivers aged 18-24 and 19% of 25-35 year olds. Women are less selfie obsessed than men, with just 5% of women citing they have taken a selfie while driving compared to 12% of men.

Worse still, 8% of drivers admitted to driving while using a video-calling application such as FaceTime and Skype to make and receive video calls, rising to 16% among 18-24 year olds.

An IAM study in 2012 showed that using a smartphone while driving is more dangerous than driving at the legal alcohol limit or when using cannabis. Drivers have much slower reaction times, difficulty staying in the same lane and are less able to adapt to even slowly changing circumstances.

IAM’s chief executive officer, Sarah Sillars said, “Everyone knows how dangerous using a smartphone or tablet is while driving. That’s why it’s shocking to see new trends like taking selfies and making video calls becoming common practice.  

“Safe driving is everyone’s responsibility and more must be done to catch drivers using these devices dangerously by increasing the fines and points for smartphone and tablet use at the wheel – there is simply no excuse.

“Campaigns must also be introduced that raise awareness of the prevalence of the issue in society and make this behaviour socially unacceptable as drink-driving”.

In addition, 7% of drivers admit to watching videos and stream catch-up television on the road, rising to 13% of drivers aged 18-24 and 15% of 25-32 year olds. And 18% of drivers have accessed the internet using their smartphone or tablet, rising to 27% of drivers aged 18-24 and 34% of drivers aged 25-34.

Despite this, the number of drivers given penalty points for using a smartphone at the wheel fell by more than 40% in 2014, which suggests that enforcement is an increasing problem.

For more information on companies in this article

Related Content

  • Road casualty rate increases in Netherlands
    December 15, 2016
    The recent news that the road casualty rate in the Netherlands has seen an increase should ring alarm bells in many areas. It is worth bearing in mind that the Netherlands has some of the safest roads in the world.
  • Breath test 50th anniversary
    October 6, 2017
    It is now 50 years since the breathalyser testing system to check for alcohol use was introduced in the UK. Police carried out the first roadside breath test on a motorist in Shropshire on the 8th October 1967. The breath testing for alcohol has had a major benefit for UK road safety as in 1967 there were 1,640 road fatalities attributed to alcohol, almost as many road deaths as there were in total in the UK last year. The push to make drink driving regarded as dangerous, anti-social behaviour has had a maj
  • US road safety record
    April 26, 2012
    The latest official statistics from the US on road accidents show that fatality levels on the nation's roads have dropped to the lowest figures seen for more than six decades. The information was released by US Transportation Secretary Ray LaHood, revealing that highway deaths fell to 32,885 for 2010, the lowest level since 1949.
  • A UK survey reveals worrying trends with regard to cell phone use amongst drivers
    April 3, 2012
    Cause for concern has been revealed by a poll of 841 drivers carried out by UK insurance company Direct Line in partnership UK road safety charity Brake. This poll revealed that 48% of those with mobile phones use them whilst driving. Worse still, with two in three drivers admitted using hand-held devices whilst at the wheel. Of those questioned, 25% stated that they use their mobile phone whilst driving at least once/week. And 44% of young motorists and more than 25% of older motorists admitted to texting