Skip to main content

Clean air solution to cut pollution

An innovative material is now available that could help absorb harmful airborne molecules and disperse cleaner air. The material has been developed by a team of leading Italian researchers and is being rolled-out across several European cities, including Rome and Milan. The material will be used on outdoor advertising sites in London and Italy. The launch of this material comes following a series of alarming studies warning about the dangers posed by air pollution to Londoners. Last week, a new stud
March 2, 2017 Read time: 2 mins
Using the material alongside roads can help tackle exhaust pollution
An innovative material is now available that could help absorb harmful airborne molecules and disperse cleaner air. The material has been developed by a team of leading Italian researchers and is being rolled-out across several European cities, including Rome and Milan. The material will be used on outdoor advertising sites in London and Italy.

The launch of this material comes following a series of alarming studies warning about the dangers posed by air pollution to Londoners.

Last week, a new study commissioned by Sadiq Khan, the Mayor of London, found that tens of thousands of children in 802 of London's schools are exposed to illegal levels of air pollution that can damage their health permanently. Similarly, a leading study conducted by Kings College London for 2387 Transport for London and the Greater London Authority, found that in 2010 dirty air contributed towards up to 9,500 deaths in London. The same study estimated the annual economic cost of these health impacts was equivalent to £3.7 billion.

According to Anemotech, The material’s inventor, it uses a series of nano-molecules and the local atmosphere’s natural air flow to remove harmful pollutants such as nitrous oxides, sulphur oxides and particulates. The material can be used for both indoor and outdoor purposes, including for office workstations, classrooms and public advertising spaces.  

The inventors claim that once the material is installed it can absorb high concentrations of air pollution within a 25m area. By installing 250m2 of the material over a one year period, The Breath’s inventors claim its impact on the environment is the equivalent of removing pollution from over 750,000 unleaded vehicles and 300,000 diesel cars.

Research into tests carried out at 1-4 Leicester Square in London by Universita’ Politecnica delle Marche in Italy last autumn have proved to be positive. Using these initial results, researchers at The Breath estimate that just two 10m² sheets of the material correctly positioned in the square over a one-year period could cancel out nitrogen oxide emissions from 5,475 diesel vehicles and volatile organic compounds emitted from 13,650 unleaded cars.

For more information on companies in this article

Related Content

  • Drugged driving danger highlighted in US states
    June 27, 2018
    The dangers of drugged driving are being revealed in stark form in US states where the use of cannabis has been legalised.
  • Speed awareness programme reduces repeat offending
    February 27, 2012
    The satellite navigation leads me along a series of minor roads until it chirps, "You have arrived at your destination." And there is the sports centre I've been looking for, so I indicate, turn into the entrance and squeeze my car into the last narrow parking space available. I'm here to attend an innovative road safety programme being carried out in the UK on speed awareness. Drivers caught just over the speed limit have the option of points on their license, and subsequent increases in insurance costs, o
  • New fuel economy targets could cut motoring costs in Europe
    May 18, 2012
    Europe’s drivers will be able to save enormous sums of money if ambitious fuel economy targets are introduced by the EU this July. This claim has been made by a former UK Environment Agency chief, Malcolm Fergusson. His study predicts that annual fuel costs for Europe’s drivers could fall by about 23% by 2020 if the currently expected EU fuel efficiency target of 95grammes of CO2 emissions/km for new cars and 147grammes/km for vans is confirmed by the European Commission in July, as expected. If the target
  • AIA’s UK ‘crumbling roads’ survey prompts call for greater Government funding
    March 14, 2013
    The annual national survey of UK local road network condition and funding claims there is a crumbling road crisis of increasing concern, prompting renewed calls for increased and longer term Government funding. Commissioned by the Asphalt Industry Alliance (AIA), the 18th Annual Local Authority Road Maintenance (ALARM) Survey was completed by 75% of councils across England and Wales and reports that the number of potholes filled over the last year rose to over two million - an increase of 29% on the previou