Skip to main content

Clean air solution to cut pollution

An innovative material is now available that could help absorb harmful airborne molecules and disperse cleaner air. The material has been developed by a team of leading Italian researchers and is being rolled-out across several European cities, including Rome and Milan. The material will be used on outdoor advertising sites in London and Italy. The launch of this material comes following a series of alarming studies warning about the dangers posed by air pollution to Londoners. Last week, a new stud
March 2, 2017 Read time: 2 mins
Using the material alongside roads can help tackle exhaust pollution
An innovative material is now available that could help absorb harmful airborne molecules and disperse cleaner air. The material has been developed by a team of leading Italian researchers and is being rolled-out across several European cities, including Rome and Milan. The material will be used on outdoor advertising sites in London and Italy.

The launch of this material comes following a series of alarming studies warning about the dangers posed by air pollution to Londoners.

Last week, a new study commissioned by Sadiq Khan, the Mayor of London, found that tens of thousands of children in 802 of London's schools are exposed to illegal levels of air pollution that can damage their health permanently. Similarly, a leading study conducted by Kings College London for 2387 Transport for London and the Greater London Authority, found that in 2010 dirty air contributed towards up to 9,500 deaths in London. The same study estimated the annual economic cost of these health impacts was equivalent to £3.7 billion.

According to Anemotech, The material’s inventor, it uses a series of nano-molecules and the local atmosphere’s natural air flow to remove harmful pollutants such as nitrous oxides, sulphur oxides and particulates. The material can be used for both indoor and outdoor purposes, including for office workstations, classrooms and public advertising spaces.  

The inventors claim that once the material is installed it can absorb high concentrations of air pollution within a 25m area. By installing 250m2 of the material over a one year period, The Breath’s inventors claim its impact on the environment is the equivalent of removing pollution from over 750,000 unleaded vehicles and 300,000 diesel cars.

Research into tests carried out at 1-4 Leicester Square in London by Universita’ Politecnica delle Marche in Italy last autumn have proved to be positive. Using these initial results, researchers at The Breath estimate that just two 10m² sheets of the material correctly positioned in the square over a one-year period could cancel out nitrogen oxide emissions from 5,475 diesel vehicles and volatile organic compounds emitted from 13,650 unleaded cars.

For more information on companies in this article

Related Content

  • Sustainability-focused Marini
    July 10, 2023
    Marini, a Fayat Group company, has been busy explaining the significant sustainability gains of its asphalt plant solutions to customers and potential customers.
  • Researchers trial 3D printing for both concrete and asphalt roads
    February 27, 2019
    Automated road repairs, using 3D printing, could save money and vastly reduce disruption, and researchers are already showing it’s possible - Kristina Smith reports It’s the middle of the night, and in the street below a team is busy carrying out repairs to the road surface. But there isn’t a human in sight. A road repair drone has landed at the site of a crack and a 3D asphalt printer is now busy filling in that crack. A group of traffic cone drones have positioned themselves around the repair location
  • ‘eCall’ app for Android platform launched for worldwide use
    April 23, 2012
    Alfom, a German IT company, has announced the TripGuard app (www.tripguard.de) for Android (which will shortly also be available for the iPhone) that provides an eCall service in case of emergency. The inventor of the system was driven to develop the software following the tragic death of his mother in the autumn of 2010. Late one night, her car left the road, overturned and was not visible to passing motorists. Seriously injured but still conscious, it was nearly two hours before she was discovered and rel
  • Responsive roadsign developed by student
    August 22, 2013
    A UK student hopes his new lenticular road signs which ‘pulse’ at drivers will lead to a revolution in the way motorists are given information on the roads. Meanwhile, a leading road marking firm is helping keep tourists safe in a spiritually significant town in Umbria, Italy. Guy Woodford reports You may think Charles Gale’s vision of creating the first ‘pulsing’ lenticular road sign was the result of months, even years, spent studying traffic and driver behaviour on the roads of his adopted student c