Skip to main content

Celli joins Case

Israel Celli has joined Case Construction Equipment as vice president sales and marketing to lead the European Region, reporting directly to CEO and president Jim McCullough. “I am personally very pleased to have Israel back on the Case Construction Equipment team. His experience and focus on this market will continue to improve the support and service to both customers and distributors,” said McCullough. During a 35-year career, Celli was previously with Case for nearly five years where he was responsible
July 6, 2012 Read time: 1 min
Israel Celli has joined 176 Case Construction Equipment as vice president sales and marketing to lead the European Region, reporting directly to CEO and president Jim McCullough.
“I am personally very pleased to have Israel back on the Case Construction Equipment team. His experience and focus on this market will continue to improve the support and service to both customers and distributors,” said McCullough.
During a 35-year career, Celli was previously with Case for nearly five years where he was responsible for the Latin American and Caribbean division.

For more information on companies in this article

Related Content

  • Chinese firm Shantui is developing a long term business strategy for growth
    November 13, 2014
    Chinese manufacturer Shantui is expanding its operations with a more diverse range of products – Mike Woof reports Chinese manufacturer Shantui is reorganising its operations to cope with the current tough market conditions, taking a long term view that is geared for future growth. The firm has expanded its operations significantly, broadening its product line away from its reliance on the bulldozer business where it has its origins. Demand for concrete equipment has been strong in China and the firm saw t
  • Chinese firm Shantui is developing a long term business strategy for growth
    January 6, 2017
    Chinese manufacturer Shantui is expanding its operations with a more diverse range of products – Mike Woof reports Chinese manufacturer Shantui is reorganising its operations to cope with the current tough market conditions, taking a long term view that is geared for future growth. The firm has expanded its operations significantly, broadening its product line away from its reliance on the bulldozer business where it has its origins. Demand for concrete equipment has been strong in China and the firm saw t
  • New CECE president takes over
    January 10, 2020
    Niklas Nillroth has taken over as president of European construction equipment association CECE, starting from January 1 this year.
  • Construction machine sales to grow worldwide?
    October 28, 2016
    A slow but steady recovery in machine sales worldwide is likely in the next few years, with India being one of the key growth markets for the future. However, this comes after the construction equipment sector has seen significant downturns as well as other major changes worldwide in the last few years, according to David Phillips, managing director of Off Highway Research. He said, “The industry structure has really changed.” Global sales of construction machines were worth around US$93 billion in 2014