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Caterpillar loads up a golf course and takes it for a spin

Caterpillar’s recent advertising campaign lends new meaning to the term ‘driving range’. The construction equipment manufacturer loaded several heavy mining and dump trucks with soil and created a moving golf course, complete with greens and even a small waterfall. The company then had two golfers attempt to hit the “greens” as the trucks, including a 928 wheel load, drove around within driving distance of the professionals. Click here to see not just how well the golfers did underneath a clear blu
July 13, 2015 Read time: 1 min
178 Caterpillar’s recent advertising campaign lends new meaning to the term ‘driving range’.

The construction equipment manufacturer loaded several heavy mining and dump trucks with soil and created a moving golf course, complete with greens and even a small waterfall.

The company then had two golfers attempt to hit the “greens” as the trucks, including a 928 wheel load, drove around within driving distance of the professionals.

%$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal Click here Visit Caterpillar Video page false http://www.cat.com/en_US/campaigns/awareness/built-for-it-en-us/golf-video.html false false%> to see not just how well the golfers did underneath a clear blue Arizona sky and also to see how the movie crew made the video.

The golfers are the Japanese twin sisters Erimo and Marimo Ikeuchi.

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