Skip to main content

Boosting two wheeler safety in Europe

A new campaign is being rolled out across several European nations in a bid to boost safety for cyclists and motorcyclists. The Think Bikes pan-European road safety campaign is intended to generate awareness for the high number of deaths and injuries among cyclists and motorcyclists. With more than 11 European countries developing national campaigns on this topic in 2015, the FIA hopes to raise international awareness for drivers to look out for users of bicycles, mopeds and motorcycles. This follows on fro
June 4, 2015 Read time: 1 min
A new campaign is being rolled out across several European nations in a bid to boost safety for cyclists and motorcyclists. The Think Bikes pan-European road safety campaign is intended to generate awareness for the high number of deaths and injuries among cyclists and motorcyclists. With more than 11 European countries developing national campaigns on this topic in 2015, the FIA hopes to raise international awareness for drivers to look out for users of bicycles, mopeds and motorcycles. This follows on from extensive research showing that road users on two wheels are the victims of bad driving in the majority of crashes they are involved in. The single most common cause of a crash involving a rider on two wheels is from another road user failing to look properly.

Related Content

  • Road safety improvements for Brazil
    August 23, 2021
    Road safety improvements are planned for Brazil.
  • Sales of electric two-wheelers will rise sharply in US and Europe
    May 4, 2012
    While two-wheeled transport remains the primary means of transport for millions of people in China and other parts of Asia Pacific, most consumers in North America and Europe have remained committed to their passenger cars. Now, however, high petroleum costs, improved customer perception, and government incentives are all contributing to a growing demand for motorcycles and scooters - including those powered by electricity.
  • Latin America road safety plan proposed
    June 14, 2019
    A new report suggests key strategies to cut road deaths and injuries in Latin America. The report was commissioned by Bloomberg Philanthropies and shows that more than 25,000 Latin American lives could be saved and over 170,000 serious injuries prevented by 2030 if United Nations (UN) vehicle safety regulations were applied by four key countries in the region—Argentina, Chile, Mexico and Brazil. The report was prepared by the UK-based Transport Research Laboratory (TRL). The aim of the study was to estimat
  • The most dangerous times on US roads
    July 2, 2018
    Newly available data from the Insurance Institute for Highway Studies (IIHS) shows the most dangerous days for drivers on US roads. The research studied fatal crashes that occurred between 1998 and 2014, revealing that summer and early Autumn have the highest rates of fatal road crashes. The risk of crashing is higher at the weekend than during the working week, with the 3pm to 7pm time slot having a particularly high risk of road fatalities. Most dangerous of all are New Year’s Day and the US Independence