Skip to main content

Boosting two wheeler safety in Europe

A new campaign is being rolled out across several European nations in a bid to boost safety for cyclists and motorcyclists. The Think Bikes pan-European road safety campaign is intended to generate awareness for the high number of deaths and injuries among cyclists and motorcyclists. With more than 11 European countries developing national campaigns on this topic in 2015, the FIA hopes to raise international awareness for drivers to look out for users of bicycles, mopeds and motorcycles. This follows on fro
June 4, 2015 Read time: 1 min
A new campaign is being rolled out across several European nations in a bid to boost safety for cyclists and motorcyclists. The Think Bikes pan-European road safety campaign is intended to generate awareness for the high number of deaths and injuries among cyclists and motorcyclists. With more than 11 European countries developing national campaigns on this topic in 2015, the FIA hopes to raise international awareness for drivers to look out for users of bicycles, mopeds and motorcycles. This follows on from extensive research showing that road users on two wheels are the victims of bad driving in the majority of crashes they are involved in. The single most common cause of a crash involving a rider on two wheels is from another road user failing to look properly.

Related Content

  • Myanmar road safety concern
    April 7, 2016
    Concern is being expressed at the rapid rise in road deaths in Myanmar. The road fatality rate has increased substantially in recent years, as has the number of vehicles on the country’s road network. In the period from 2009-2014, the number of registered vehicles in Myanmar more than doubled. And in 2014 the World Health Organisation highlighted its concern that Myanmar’s road death rate had more than tripled in less than 10 years. According to official data, Myanmar had over 15,000 road crashes, 25,000
  • UK road safety sees good and bad
    February 5, 2016
    There is both good and bad to be seen in the latest data on UK road safety from the Department for Transport (DfT). For the year ending September 2015 there were 23,700 killed or seriously injured (KSI) casualties, a 3% decrease compared with the previous year. However road deaths increased by 3% to 1,780, compared with 1,731 for the year ending September 2014. There were also 188,830 reported road casualties of all severities, 3% lower than for the year ending September 2014. Of note is the fact that motor
  • Europe’s road safety improved for 2019
    June 22, 2020
    New data shows that Europe’s road safety improved in 2019.
  • Successful focus event on Europe’s motorcycle safety
    October 5, 2012
    The European Motorcyclists' Forum at the INTERMOT fair in Cologne on October 3rd attracted a diverse audience ranging from motorcyclists and politicians to representatives of road authorities and the motorcycle industry. Organised by the Federation of European Motorcyclists Associations (FEMA), the event is a platform for discussion on safety, mobility and the future of two-wheel transport in Europe.