Skip to main content

Boosting two wheeler safety in Europe

A new campaign is being rolled out across several European nations in a bid to boost safety for cyclists and motorcyclists. The Think Bikes pan-European road safety campaign is intended to generate awareness for the high number of deaths and injuries among cyclists and motorcyclists. With more than 11 European countries developing national campaigns on this topic in 2015, the FIA hopes to raise international awareness for drivers to look out for users of bicycles, mopeds and motorcycles. This follows on fro
June 4, 2015 Read time: 1 min
A new campaign is being rolled out across several European nations in a bid to boost safety for cyclists and motorcyclists. The Think Bikes pan-European road safety campaign is intended to generate awareness for the high number of deaths and injuries among cyclists and motorcyclists. With more than 11 European countries developing national campaigns on this topic in 2015, the FIA hopes to raise international awareness for drivers to look out for users of bicycles, mopeds and motorcycles. This follows on from extensive research showing that road users on two wheels are the victims of bad driving in the majority of crashes they are involved in. The single most common cause of a crash involving a rider on two wheels is from another road user failing to look properly.

Related Content

  • The cost of crashes in the US
    May 25, 2023
    The financial cost of road crashes in the US places a heavy burden
  • Helmet wearing a key priority in road safety
    February 27, 2012
    Politicians can be an easy target for criticism. Their job involves making decisions that affect the lives of others, whether popular or unpopular, which they believe are nevertheless for the common good. But every once in a while politicians; international, national or local, do something so unutterably stupid it defies explanation. And in the US state of Michigan, the Senate has done just that by approving the repeal of the motorcycle helmet law.
  • Concern over seat belt use in Europe
    November 1, 2012
    Concern has been expressed over recidivist motorists in Europe who continue to flout seatbelt laws, despite strong evidence that they risk serious injury or death. According to recent police safety data, results from a recent pan-European seatbelt control operation show that nearly 100,000 drivers and passengers were detected not wearing seatbelts. A total of 25 countries took part in the operation, which was co-ordinated by the European Traffic Police Network (TISPOL). Of the final total of 97,489 detectio
  • Ford develops drug driving simulator
    November 20, 2015
    Ford has developed a special suit that simulates the effects of being under the influence of drugs for a driver. The novel Drug Driving Suit is intended to show drivers the dangers of driving under the influence of drugs such as cannabis, cocaine and heroin Research shows that drivers are up to 30 times more likely to be involved in a fatal crash after taking illegal drugs; the suit simulates effects that can include slowed reaction, distorted vision, and hand tremors.