Boosting two wheeler safety in Europe

A new campaign is being rolled out across several European nations in a bid to boost safety for cyclists and motorcyclists. The Think Bikes pan-European road safety campaign is intended to generate awareness for the high number of deaths and injuries among cyclists and motorcyclists. With more than 11 European countries developing national campaigns on this topic in 2015, the FIA hopes to raise international awareness for drivers to look out for users of bicycles, mopeds and motorcycles. This follows on fro
June 4, 2015 Read time: 1 min
A new campaign is being rolled out across several European nations in a bid to boost safety for cyclists and motorcyclists. The Think Bikes pan-European road safety campaign is intended to generate awareness for the high number of deaths and injuries among cyclists and motorcyclists. With more than 11 European countries developing national campaigns on this topic in 2015, the FIA hopes to raise international awareness for drivers to look out for users of bicycles, mopeds and motorcycles. This follows on from extensive research showing that road users on two wheels are the victims of bad driving in the majority of crashes they are involved in. The single most common cause of a crash involving a rider on two wheels is from another road user failing to look properly.

Related Content

  • Road traffic safety a concern for the Netherlands
    December 13, 2023
    Road traffic safety is a growing concern for the Netherlands.
    Read More
  • Driverless vehicles -safe at any speed?
    May 22, 2018
    The development of driverless vehicles is ongoing, with manufacturers in the US, Europe, Japan, South Korea and China all working on various projects. But as the recent pedestrian fatality involving a driverless car under test in Arizona highlights, safety is not entirely assured. One key problem is that the road environment is not straightforward and self-driving vehicles have to share roadspace with vehicles under human control. However, human behaviour is not easy to predict. Nor is there one mode of beh
    Read More
  • Research shows male drivers more likely to overtake rashly
    July 1, 2013
    A new survey carried out in the UK reveals that male drivers are more likely to risk lives by overtaking blind and speeding on rural roads. As a result male drivers are being urged to be more careful. The survey was carried out jointly by safety body Brake and insurance firm Direct Line. The data reveals that 24% of drivers risk catastrophic head-on crashes by overtaking blind, while 44% admit speeding at over the national speed limit of 96km/h (60mph) on rural roads. Men are much more likely to take these
    Read More
  • London roads pose danger for powered two wheeler riders
    June 10, 2015
    There were 127 deaths on London's roads in 2014, according to official figures released by Transport for London (TfL). Of these deaths, 27 were of motorcyclists. Given that motorcyclists still constitute a comparatively small percentage of the total number of road users, this is of concern. Neil Greig, director of policy and research at the Institute of Advanced Motorists' (IAM) said, "Motorcycling is gaining in popularity in the capital where it offers an excellent solution to London's congestion problems,
    Read More

Highlighted Content