BKT launches WOW campaign and introduces new tyres

Indian tyre manufacturer BKT got the WOW factor as it launched a number of new products. Against the backdrop of its WOW communications campaign at bauma, seen on 20 free-to-travel rickshaws and at entrances, the company said it is “reconfirming its positioning among the major players in the off-highway tyre market”. BKT product lines are now extended by new sizes and, among products it highlights, is the Earthmax, a tyre with an all-steel structure designed for dumpers and wheeled loaders to ensure optimum
April 17, 2013 Read time: 2 mins
Gabriella Usiello is seen with BKT’s Earthmax tyre for dumpers and wheeled loaders
Indian tyre manufacturer 7297 BKT got the WOW factor as it launched a number of new products.

Against the backdrop of its WOW communications campaign at 688 Bauma, seen on 20 free-to-travel rickshaws and at entrances, the company said it is “reconfirming its positioning among the major players in the off-highway tyre market”.

BKT product lines are now extended by new sizes and, among products it highlights, is the Earthmax, a tyre with an all-steel structure designed for dumpers and wheeled loaders to ensure optimum load distribution on the terrain. Tread sizes include for the SR 40, 29.5 R 25 and for the SR 45, 18.00 R 33.

Also new is the new Airomax AM 27 (size 445/95 R 25) for on/off-the-road high-speed crane applications and the solid-tyre Maglift (7.00-12) for forklifts.

BKT also highlights its Loader Special (L5) tyre in the size 35/65-33 and its new Container King 18.00-25, specially designed for handling heavy loads.

“By means of this extraordinary sponsorship, BKT highlights its presence by physically conveying the distinctive messages of the communication campaign from one hall to another, in baked earth colours for the industrial and OTR sectors,” said BKT.

%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 2 84251 0 oLinkExternal www.BKT-Tires.com www.BKT-Tires.com false /EasySiteWeb/GatewayLink.aspx?alId=84251 false false%>

%$Linker: 2 Internal <?xml version="1.0" encoding="utf-16"?><dictionary /> 2 11560 0 oLinkInternal <span class="oLinkInternal"><span class="oLinkInternal">View more videos</span></span> Video false /event-news/bauma-2013/video/ true false%>

For more information on companies in this article

Related Content

  • Sophisticated camera system
    January 6, 2017
    Paris-based Arcure has developed the sophisticated Blaxtair safety camera system for use with off-highway equipment to reduce risks for site personnel. This camera helps detect obstacles, locate them precisely and identify them. Highly sophisticated, the Blaxtair unit can distinguish pedestrians from other objects in real time. When a pedestrian is detected in the danger zone, Blaxtair emits a sonic alarm to the driver that increases with the imminence of the danger. A control screen in the cabin allows the
    Read More
  • Sophisticated camera system
    January 28, 2013
    Paris-based Arcure has developed the sophisticated Blaxtair safety camera system for use with off-highway equipment to reduce risks for site personnel. This camera helps detect obstacles, locate them precisely and identify them. Highly sophisticated, the Blaxtair unit can distinguish pedestrians from other objects in real time. When a pedestrian is detected in the danger zone, Blaxtair emits a sonic alarm to the driver that increases with the imminence of the danger. A control screen in the cabin allows the
    Read More
  • Michelin premium radial and hard surface tyres for backhoes
    March 11, 2014
    Michelin has launched two additional tyres for backhoe loaders and telescopic handlers. The Power CL, which will go on sale in July this year, is a premium bias ply tyre that can handle the same load capacity as a radial, but at a lower cost. Michelin will have a full size offering for this tyre by the end of the year. Also available is the BibLoad Hard Surface radial that has steel belts and reinforced casings for added sidewall protection. With a non-directional tread pattern the BibLoad tyre is designed
    Read More
  • Sandvik is now using Volvo Penta engines in its underground trucks and loaders
    January 6, 2017
    Sandvik Mining is now using Volvo Penta engines in its underground trucks and loaders. The advanced engines meet Tier 4 Interim/Stage IIIB emission standards and are claimed to reduce fuel and ventilation costs in comparison with other units. The Volvo Penta engineers designed a selective catalytic reduction (SCR) unit in the exhaust system that converts NOx gas into nitrogen and water. The Volvo Penta exhaust-treatment solution also reduces DPM levels without the need for a diesel particulate filter (DPF).
    Read More

Highlighted Content