BKT launches WOW campaign and introduces new tyres

Indian tyre manufacturer BKT got the WOW factor as it launched a number of new products. Against the backdrop of its WOW communications campaign at bauma, seen on 20 free-to-travel rickshaws and at entrances, the company said it is “reconfirming its positioning among the major players in the off-highway tyre market”. BKT product lines are now extended by new sizes and, among products it highlights, is the Earthmax, a tyre with an all-steel structure designed for dumpers and wheeled loaders to ensure optimum
April 17, 2013 Read time: 2 mins
Gabriella Usiello is seen with BKT’s Earthmax tyre for dumpers and wheeled loaders
Indian tyre manufacturer 7297 BKT got the WOW factor as it launched a number of new products.

Against the backdrop of its WOW communications campaign at 688 Bauma, seen on 20 free-to-travel rickshaws and at entrances, the company said it is “reconfirming its positioning among the major players in the off-highway tyre market”.

BKT product lines are now extended by new sizes and, among products it highlights, is the Earthmax, a tyre with an all-steel structure designed for dumpers and wheeled loaders to ensure optimum load distribution on the terrain. Tread sizes include for the SR 40, 29.5 R 25 and for the SR 45, 18.00 R 33.

Also new is the new Airomax AM 27 (size 445/95 R 25) for on/off-the-road high-speed crane applications and the solid-tyre Maglift (7.00-12) for forklifts.

BKT also highlights its Loader Special (L5) tyre in the size 35/65-33 and its new Container King 18.00-25, specially designed for handling heavy loads.

“By means of this extraordinary sponsorship, BKT highlights its presence by physically conveying the distinctive messages of the communication campaign from one hall to another, in baked earth colours for the industrial and OTR sectors,” said BKT.

%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 2 84251 0 oLinkExternal www.BKT-Tires.com www.BKT-Tires.com false /EasySiteWeb/GatewayLink.aspx?alId=84251 false false%>

%$Linker: 2 Internal <?xml version="1.0" encoding="utf-16"?><dictionary /> 2 11560 0 oLinkInternal <span class="oLinkInternal"><span class="oLinkInternal">View more videos</span></span> Video false /event-news/bauma-2013/video/ true false%>

For more information on companies in this article

Related Content

  • REV’S a gold mine for mining and quarrying equipment
    April 8, 2013
    REV has spent more than 45 years of experience designing and producing crushing and screening mobile units and complete plants for mining industry, aggregate processing, quarrying applications, recycling and recovery of in-pit material. The firm offers a wide range of custom-made products suitable for the most demanding jobs. At bauma 2013, REV will present its latest products which, the company says, combines its experience and tradition with innovation.
    Read More
  • Accurate load weighing system from Loadrite
    February 13, 2013
    The Loadrite L2150 wheeled loader bucket weighing system is said to offer increased accuracy and reliability. The system is said to ensure haul trucks can be loaded properly, improving overall productivity by ensuring operational efficiency. Using this weighing system trucks are neither under-loaded nor over-loaded, with the ensuing associated productivity losses and excess machine wear problems respectively, all but eliminated. Aimed at use in large quarry operations the new Loadrite L2150 unit is said to
    Read More
  • New trailer technology from Goldhofer
    January 6, 2017
    Transportation specialist Goldhofer is introducing a range of new semitrailer and low loader solutions. The new models include innovations in Goldhofer’s heavy-duty modules, as well as trailers and semitrailers for the construction sector. Improved payload capacities, steering performance and ride quality are all claimed. These new trailers are said to be stronger and more durable, as well as benefiting from increased versatility.
    Read More
  • New trailer technology from Goldhofer
    March 26, 2013
    Transportation specialist Goldhofer is introducing a range of new semitrailer and low loader solutions. The new models include innovations in Goldhofer’s heavy-duty modules, as well as trailers and semitrailers for the construction sector. Improved payload capacities, steering performance and ride quality are all claimed. These new trailers are said to be stronger and more durable, as well as benefiting from increased versatility.
    Read More

Highlighted Content