Skip to main content

Aviva looks to iPhone app to cut the cost of motor insurance

Major UK insurance company Aviva is said to be experimenting with an iPhone app that will offer discounts on car insurance based on customer's driving speed and style, according to reports in the Daily Telegraph newspaper.
March 19, 2012 Read time: 2 mins
Major UK insurance company 4075 Aviva is said to be experimenting with an iPhone app that will offer discounts on car insurance based on customer's driving speed and style, according to reports in the 4076 Daily Telegraph newspaper.

The app will use telematics technology to monitor a driver's behaviour by using data transmitted from a Smartbox, which is fitted to the policyholder's car, via satellite. It will measure motorists' mileage, the time they drive, and how they drive.

Motorists are then penalised for sudden braking or cornering via a black box installed in the dashboard of the car. The concept behind this insurance is simple: by encouraging careful driving, some motorists will see their premiums fall, while those who do not drive as safely will see the cost increase.

Head of Aviva UK, Trevor Matthews, is quoted as telling City AM, "We're experimenting with an app right now that you put in your car and tells you all sorts of things. It could be available later in the year. But clearly there's a bit of a problem with a phone-based app because it might not be in your car."

For more information on companies in this article

Related Content

  • Highways England and Keir trial warning airbag
    May 3, 2021
    “Home Safe and Well”* is not just an inflated phrase put out by Highways England to raise awareness of work zone dangers
  • What matters most: an expert’s insight into purchasing light equipment
    July 19, 2021
    Sometimes, it seems that the biggest differentiator between various brands of light equipment is their paint colour. Yet there is plenty to compare when you look beyond the surface.
  • A virtual virtuous circle
    March 19, 2021
    Virtual sensors will allow a safer driving experience and reduce road maintenance costs. Tactile Mobility’s Eitan Grosbard talks to David Arminas
  • Alarming results from US distracted driving survey
    May 16, 2013
    Transurban-Fluor and AAA Mid-Atlantic have published an alarming report on distracted driving on the busy I-95 highway in Northern Virginia in the US. The two bodies have launched a regional campaign focused on reducing distracted driving in the 95 Express Lanes construction zone. According to the report, almost all (94%) of frequent I-95 drivers have seen someone engage in dangerous, distracted behaviour while driving on this busy commuter route. In addition, more than half (56%) of I-95 drivers use their