Skip to main content

UK trialling hazard warning technology

Results from a project by the UK’s department of transport and AECOM – using Heads-Up technology from Acusensus, has underlined scale of distracted driving and lack of seatbelt use.
By David Arminas November 26, 2024 Read time: 3 mins
The Heads-Up solution – whether trailer-based or on existing infrastructure - captures high resolution, prosecutable evidence of individuals undertaking illegal driver behaviour, 24/7 in all weather conditions (image courtesy AECOM/Accusensus)

Figures from the UK’s Department for Transport suggest that there may be more than 50,000 daily instances of people driving while using a hand-held phone.

The data collated by the DfT in a project with AECOM, an infrastructure consulting firm, using images captured by technology from Acusensus, an Australian provider of roadside cameras and software, suggests three in every thousand drivers observed on England’s roads are using a mobile phone whilst driving. Meanwhile, for the proportion of van drivers breaking the law is three times that of car drivers.

The statistics also showed 4.8% of vehicle passengers were observed not wearing a seatbelt.

“Drivers who don’t wear their seatbelt are likely to continue this behaviour throughout an entire journey,” explains Geoff Collins, and enforcement expert with Acusensus. “If seen mid-journey [by camera detection] without a suitable restraint, this will probably have been the case all the way. However, hand-held mobile phone use is not usually continuous, so it might happen multiple times during a single journey, but not necessarily at the survey point.”

Because of this, it is possibly misleading to think that more seatbelt violations occur, he said. It is more likely that overall occurrences of distracted driving for any one journey are many times higher than monitored during this survey, which showed 0.3% at any one specific point on the road.

“Based on the observed violation rates from the surveys, if this was extrapolated across the entire network, it is likely that cars would account for more than 30,000 cases of illegal mobile phone use each day, with a further 20,000 or more cases from vans. This is despite there being only a quarter the number of vans using our roads, compared with cars.”

Collins said that more than 500,000 daily journeys by cars and vans are likely to occur without the driver being correctly restrained. Not wearing a seatbelt is a habitual behaviour that is likely to takes place throughout every journey.

“It is important to remember that while the vast majority of these journeys end safely, this does not mean that it is safe. The risk of serious injury or fatality is dramatically greater should a collision occur,” he said.

Each site was surveyed on a weekday, either in the morning or afternoon, for a period of six hours. The observations were then analysed by human review.

The survey data was collected using Acusensus Heads Up technology, using bespoke roadside cameras to capture clear images through windscreens. The Acusensus solution can also uses artificial intelligence-based image analysis to flag up likely violations, although this was not used in the DfT study. This is a new way of gathering the data, which was previously collected by human observation at the roadside in real time.

Collins believes the scale of the risk on UK roads is now alarmingly clear. “Distracted driving and not using a seatbelt are two of the fatal five risk factors, most likely to lead to serious harm when driving. The Heads-Up technology not only helps to provide this background understanding, but it can also be used to provide violation records that are used for prosecution or education purposes, which has now been successfully carried out by many UK police forces.

“If used as part of a long-term strategic initiative, this solution would allow for a measured approach to improve driver behaviour, making the roads safer for everyone,” said Collins.

Australian-based Acusensus was founded in 2018 with Heads-Up camera software and hardware able to simultaneously detect speeding, mobile phone use, seatbelt compliance, illegal lane use and vehicles of interest. The company operates programmes in New South Wales, Queensland, Western Australia and from 2023 in the Australian Capital Territory, as well as several international jurisdictions. It also has a base in North America.

 

For more information on companies in this article

Related Content

  • New technologies could improve safety for older drivers
    April 23, 2012
    Innovative new technologies being developed by Newcastle University in the UK could help make road use safer for older drivers. This new technology is intended to aid older drivers in staying on the road and retaining their independence. Some older drivers give up, concerned that their reaction times have slowed, but this leads to a social cost with the elderly becoming more isolated. As a possible solution to the problem, the Intelligent Transport team at Newcastle University has developed a navigation sys
  • Make the case for electronic tolling, ASECAP conference delegates heard
    September 14, 2015
    Mobility pricing and electronic tolling is the future, delegates to a recent ASECAP Study Days conference, reports Geoff Hadwick at the Lisbon event. The international road tolling industry is failing to make its case and the sector is losing out to other social and political lobby groups. As a result, “tolling is still on the sidelines”, according to the head of the Washington-based International Bridge, Tunnel and Turnpike Association. IBTTA chief executive Pat Jones issued his stark warning at the
  • Report on cost of US crashes
    March 11, 2016
    A comprehensive analysis of crash statistics in the US reveals the shocking cost of vehicle crashes. The report has been collated by the by the US Department of Transportation, National Highway Traffic Safety Administration (NHTSA) and is based on details collated for 2010. The report states that in 2010 there were 32,999 fatalities, 3.9 million injured, and 24 million vehicles damaged following crashes in the US. The economic costs of these crashes totalled US$242 billion. Included in these losses are lost
  • AEM’s 2050 Vision winner combines road and rail
    March 9, 2017
    Five finalists for the Association of Equipment Manufacturer’s (AEM’s) Infrastructure Vision 2050 Challenge fought for the winning place in a live final, held at CONEXPO-CON/AGG’s Tech Experience zone. The finalists had to pitch their ideas to three judges in one of the white Tech Experience domes.