Skip to main content

SRL’s outta sight VMS

By David Arminas June 10, 2025 Read time: 2 mins
Just because you don’t see us…..


England’s National Highways agency is using a variable message sign(VMS)  to display non-regulatory messages to indicate that maintenance teams may be out of sight.

The is the first time that such messages have been displayed in an effort to better communicate to drivers that ahead lay obstacles, diversions road works. The system from SRL Traffic Systems is displaying wording not usually used, including ‘Working even out of view’, to provide an awareness of operations not within eyesight of a driver or outside of the public eye.

Last October, under the initiative by SRL Traffic Systems and road maintenance provider Kier and in collaboration with National Highways, installed the signs in a contraflow section of the A417 Missing Link project. It was done as part of National Highways’ Electronic Boards for Roadworks review and resulting guidelines.

The implementation of the review’s recommendations represents a significant advancement in how project teams communicate with road users during construction activities on England’s Strategic Road Network. The agency said that the aim of guidelines is to provide project teams with best practice for effective use, monitoring and updating of electronic boards. Unlike traditional portable variable message signs, electronic boards are designed to offer a more user-friendly approach to information dissemination during roadworks.

Industry research has shown that messages which can be read within four seconds are better for our road users. Previously, signs presented yellow text on a black background. The new signs display concise, friendly messages in white text over a black background.

SRL said that National Highways can now display messages using more options, such as text colour and border additions.

The agency will be able to use the signs more as electronic billboards than traditional variable message signs, explained Nick Nandhra, project manager for National Highways. “These new signs mark a significant advancement in our goal to enhance road user experiences,” said Nandhra. “Clear communication during roadworks is crucial.”

Kier and SRL Traffic Systems are collaborating to maintain signage and provide real-time updates.

Caroline Weller, variable message sign manager at SRL Traffic Systems, said the sign on the A417 Missing Link project is the first scheme to be completed using the agency’s new guidelines.

Gavin Jones, Kier’s project director, said Kier is confident that the signs will assist motorists travelling through the A417 and improve their journeys.

Meanwhile, National Highways said it will continue refining messages based on road user insights, addressing road user concerns and keeping messages relevant throughout each project phase.

 

For more information on companies in this article

Related Content

  • Don’t forget public transport in the fight against ebola
    October 21, 2014
    International agencies and national governments have overlooked how effective local transport providers can be in helping stop the spread of ebola in affected Central African companies. Much advice has been given to airlines about how to clean and disinfect their airplanes and to hand out advice. But the majority of people in Guinea, Sierra Leone, Liberia and Nigeria don’t take airplanes. They take local transport, said Heather Allen, programme director for sustainable transport at the London-based Transpo
  • Adopting the Safe Systems Approach
    July 11, 2024
    Beth Wemple and Olivia Polinsky Share How the SSA Can Be Implemented to Reduce Traffic Fatalities in North America
  • Distracted driving report from European nations
    December 11, 2017
    There are now calls from right across Europe to increase education, enforcement and penalties for distracted driving. Surveys across Europe have revealed worrying attitudes to the use of mobile devices while driving, according to a report by the European Transport and Safety Commission (ETSC). Campaigners are calling for better enforcement, higher penalties, technological solutions and education to raise awareness of the risks. A survey in the Czech Republic found that 36% of drivers admitted using their
  • Illuminated road studs deliver tidal flow safety
    February 14, 2012
    Cornwall's Saltash Tunnel on the A38 trunk road is a crucial link between the county, and the neighbouring county of Devon, and is used by 38,000 motorists per day. Opened in 1988, the 410m long road tunnel in south-west England, is a single bore with three traffic lanes, and is part of the tidal flow system across the three-lane Tamar Bridge. The central lane has a speed limit of 30mph (48km/hour) and operates as a reversible lane to cope with holiday and rush hour traffic.