Skip to main content

Shantui has major plans for the European market

Chinese firm Shantui sees Europe and the US as key markets where it can develop its sales presence. Vice president of Shandong Shantui Construction is Zhu Zhi and he said, “We need to upgrade our engines and develop new machines for this market.” As part of its expansion into Europe, the company is also looking to further develop its dealer network and service support. At present the hydrostatic SD10YE and SD16-3 dozers are Shantui’s key offerings in Europe. But Zhu explained, “At the beginning of next yea
April 22, 2015 Read time: 2 mins
The hydrostatic SD10YE and SD16-3 dozers are Shantui's key offerings in Europe
Chinese firm 1171 Shantui sees Europe and the US as key markets where it can develop its sales presence. Vice president of Shandong Shantui Construction is Zhu Zhi and he said, “We need to upgrade our engines and develop new machines for this market.”

As part of its expansion into Europe, the company is also looking to further develop its dealer network and service support. At present the hydrostatic SD10YE and SD16-3 dozers are Shantui’s key offerings in Europe. But Zhu explained, “At the beginning of next year we will have seven machines for sale in Europe and the US. Of those seven machines, four will be bulldozers and three will be excavators. For all seven of those machines, we will have US-made 196 Cummins diesels.”

He said that two of the models will feature hydrostatic drives, with power ratings of 74.6kW and 96.4kW, while the other two will have powershift drivelines and power outputs of 119kW and 164kW. The excavators meanwhile will be the 6tonne, 12tonne and 21tonne machines and he said, “…one mini, one midi and one large one.”

There is a clear logic in why these units have been selected and Zhu said, “We are good at the earthmoving market.” He added that getting the necessary certification for the road machines to allow them to be sold in Europe or the US and installing suitable engines would lower the profit margins, with strong competition making this a difficult segment to enter.

However, Shantui does have plans to introduce further machine models and he added, “Earthmoving is our first step and in two or three years if the market is growing we will have other machines.”

Another possible growth area will be for the parts business, an important part of Shantui’s operations in China. The firm supplies parts to users of its own machines, as well as supplying other major OEMs, including 2300 Komatsu and 359 Volvo CE. The company has had interest from some US parts suppliers and Zhu said that the company may opt to develop this area in the future also.

For more information on companies in this article

Komatsu

Related Content

  • Innovations in earthmoving machines
    March 16, 2012
    The earthmoving machine market is seeing major innovations for 2012 - Mike Woof reports. The early part of 2012 is seeing a whole array of new earthmoving machines come to market from a vast range of manufacturers. Companies from China, Europe, Japan, South Korea, Turkey and the USA will all be unveiling new earthmoving equipment at the upcoming Intermat exhibition, with innovative emission compliant engine and cooling technology.
  • CTT show report from Moscow exhibition
    September 22, 2017
    Moscow’s CTT exhibition reflected increasing confidence in the Russian construction market - Eugene Gerden reports. The Russian road building industry is steadily recovering from the consequences of the financial crisis and the overall financial uncertainty in in the country. One of the most evident facts for this was the record number of exhibitors at the recent CTT Expo for construction machines held in Moscow.
  • Advanced, low emission, fuel efficient earthmoving
    February 23, 2012
    Manufacturers are rolling out sophisticated machines for the European, North American and Japanese markets - Mike Woof reports. This year has been a pivotal period for the development of advanced, low emission earthmoving machines. During 2011 an array of manufacturers have introduced new models designed to comply with the latest Stage IIIB/Tier 4 Interim emissions regulations introduced for
  • LiuGong has major plans for future corporate development
    December 10, 2015
    LiuGong unveiled new machines as well as its plans for the future at the BICES 2015 construction equipment show in Beijing recently. Trading conditions are tough in China at the moment, but LiuGong is performing better financially than many of its local rivals according to the firm. LiuGong’s vice-president, Dave Beatenbough said that the firm is particularly well known for its wheeled loaders, a product line for which the firm is a market leader in China. However, he explained that the company is actively