Skip to main content

Shantui has major plans for the European market

Chinese firm Shantui sees Europe and the US as key markets where it can develop its sales presence. Vice president of Shandong Shantui Construction is Zhu Zhi and he said, “We need to upgrade our engines and develop new machines for this market.” As part of its expansion into Europe, the company is also looking to further develop its dealer network and service support. At present the hydrostatic SD10YE and SD16-3 dozers are Shantui’s key offerings in Europe. But Zhu explained, “At the beginning of next yea
April 22, 2015 Read time: 2 mins
The hydrostatic SD10YE and SD16-3 dozers are Shantui's key offerings in Europe
Chinese firm 1171 Shantui sees Europe and the US as key markets where it can develop its sales presence. Vice president of Shandong Shantui Construction is Zhu Zhi and he said, “We need to upgrade our engines and develop new machines for this market.”

As part of its expansion into Europe, the company is also looking to further develop its dealer network and service support. At present the hydrostatic SD10YE and SD16-3 dozers are Shantui’s key offerings in Europe. But Zhu explained, “At the beginning of next year we will have seven machines for sale in Europe and the US. Of those seven machines, four will be bulldozers and three will be excavators. For all seven of those machines, we will have US-made 196 Cummins diesels.”

He said that two of the models will feature hydrostatic drives, with power ratings of 74.6kW and 96.4kW, while the other two will have powershift drivelines and power outputs of 119kW and 164kW. The excavators meanwhile will be the 6tonne, 12tonne and 21tonne machines and he said, “…one mini, one midi and one large one.”

There is a clear logic in why these units have been selected and Zhu said, “We are good at the earthmoving market.” He added that getting the necessary certification for the road machines to allow them to be sold in Europe or the US and installing suitable engines would lower the profit margins, with strong competition making this a difficult segment to enter.

However, Shantui does have plans to introduce further machine models and he added, “Earthmoving is our first step and in two or three years if the market is growing we will have other machines.”

Another possible growth area will be for the parts business, an important part of Shantui’s operations in China. The firm supplies parts to users of its own machines, as well as supplying other major OEMs, including 2300 Komatsu and 359 Volvo CE. The company has had interest from some US parts suppliers and Zhu said that the company may opt to develop this area in the future also.

For more information on companies in this article

Komatsu

Related Content

  • New developments in bulldozers and graders
    February 7, 2017
    A number of new bulldozer and grader developments are now coming to market - Mike Woof reports Bulldozers and graders are often overlooked as earthmovers, with the focus all too often concentrating on excavators, wheeled loaders and ADTs. However, key manufacturers are rolling out new graders and bulldozers too, which are also benefiting from the latest low emissions engine technology as well as advanced telematics systems and improved cabs with better all-round visibility. Caterpillar’s 26tonne 14M3
  • Sunward is developing its position in the European market
    January 6, 2017
    Introducing innovative new mini excavators and opening a new European headquarters are key moves by Sunward that will raise the firm’s profile and boost its export operations. Chairman and founder of Sunward is He Qinghua and he outlined the firm’s strategy, explaining how this Chinese company has secured a strong foothold in Europe. “Compared to other Chinese companies, Sunward is not a big firm. But we were the first Chinese company to enter into Europe.” The company builds a wide range of machines at it
  • Sunward is developing its position in the European market
    April 22, 2015
    Introducing innovative new mini excavators and opening a new European headquarters are key moves by Sunward that will raise the firm’s profile and boost its export operations. Chairman and founder of Sunward is He Qinghua and he outlined the firm’s strategy, explaining how this Chinese company has secured a strong foothold in Europe. “Compared to other Chinese companies, Sunward is not a big firm. But we were the first Chinese company to enter into Europe.” The company builds a wide range of machines at it
  • Shantui’s raging bulldozer
    January 6, 2017
    Shantui’s SD16 bulldozer, which qualified for CE importation three years ago, is said to be an all-purpose dozer that comes straight out of the factory in any one of numerous configurations depending on its intended deployment, which may include swamp, forest, highlands, landfill and coal-handling applications.