Skip to main content

Safe Roads Safe Kids Project: delivering a safe journey to school

Every year 186,300 children die from road traffic crashes around the world. That is more than 500 children every day. Road traffic injury ranks among the top four causes of death for all children over the age of five years. According to data reported by the Moroccan Comité national de prévention des accidents de la circulation (CNPAC), young people below the age of 14 represent 15% of all the deaths on Moroccan roads and the majority of these are pedestrians. Many of these fatalities are amongst children
October 15, 2018 Read time: 4 mins
The safe roads to school programme is being rolled out in Casablanca
Every year 186,300 children die from road traffic crashes around the world. That is more than 500 children every day. Road traffic injury ranks among the top four causes of death for all children over the age of five years.


According to data reported by the Moroccan Comité national de prévention des accidents de la circulation (CNPAC), young people below the age of 14 represent 15% of all the deaths on Moroccan roads and the majority of these are pedestrians. Many of these fatalities are amongst children either going or coming back from school. Against this background, the International Road Federation (1201 IRF Geneva) and Motoring Club Morocco (MCM) have joined hands and initiated the project “Safe Roads, Safe Kids!” thanks also to the support of the FIA Road Safety Grant Programme.

The project aims at showing the added value of working together and in a systemic way. “We aim at federating in one single project different actors and different kind of initiatives - normally undertaken individually (data collection & analysis, RS inspections/audits, RS education) in order to maximise their impact. These individual initiatives/projects even when successful, are often short-term, limited in scope and so of limited impact in the longer term,” said Susanna Zammataro, IRF director general.

Younger children are limited by their physical, cognitive and social development, making them more vulnerable in road traffic than adults. Because of their small stature, it can be difficult for children to see surrounding traffic and for drivers and others to see them. In addition, if they are involved in a road traffic crash, their softer heads make them more susceptible to serious head injury than adults. Younger children may have difficulties interpreting various sights and sounds, which may impact on their judgement regarding the proximity, speed and direction of moving vehicles. Younger children may also be impulsive, and their short attention spans mean that they struggle to cope with more than one challenge at a time. As they grow older, children of adolescent age are especially prone to taking risks, compromising their safety on the road.

The World Health Organisation has published in 2015 a document outlining 10 strategies which are proven and evidence-based for keeping children safe on roads (WHO “Ten Strategies to keep Children Safe on the Road”). “The measures we propose in this project are fully in line with the recommendations provided by WHO in this document and embrace the idea of a systemic approach which is at the heart of the Safe System Approach concept,” Zammataro continued.

The project is articulated around six key activities. First comes identifying those schools in Casablanca that are “high risk” in terms of road safety and the team is then selecting three of these for further analysis as the second step. This will then examine why they are  such a high risk schools and will be achieved by analysing existing data and collecting new data via survey, and observation.

A third stage is to organise education/information activities for the children within and around these schools, using as supporting tools a dedicated booklet and a dedicated App. The fourth stage is to organise education/information activities for drivers in the area. The bulk of the campaign will be carried out in collaboration with Société Nationale Autoroutes du Maroc (ADM) – a member of IRF -  using resting areas of highways. The fifth stage is to organise training-of-trainers for staff of the Moroccan National Committee for the Prevention of Road Accidents (CNPAC) and other relevant Moroccan stakeholders active in the field of road safety. And the sixth is to design and implement cost-effective infrastructure remedies to ameliorate road safety around the identified schools and set-up a monitoring system.

Safe Roads, Safe Kids! aims at building an evidence-based case that can be replicated in the rest of Morocco and hopefully exported also to other francophone countries. A workshop convening the different partners to the project was organised in Casablanca from 5th-7th September 2018. Supported by the FIA Foundation, the workshop offered to the participants the opportunity to familiarise both with the methodology developed and used by AMEND around schools in Africa and also the iRAP School App. Participants to the workshop had a chance to put in practice these methodologies by performing the assessment of a school in an underprivileged area of Casablanca.

“Every child deserves a safe journey to school. It’s only by working together that we can ensure that this becomes a reality for every kid in the world, independently of the country, city or neighbourhood where he or she lives,” commented Susanna Zammataro.

To learn more on this project or to get involved, please contact IRF secretariat in Geneva at %$Linker: 2 Email <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-email [email protected] false mailto:[email protected] true false%>

For more information on companies in this article

Related Content

  • The IRF Geneva signs memorandum of Understanding with the Transportation Research Board (TRB)
    May 10, 2018
    Last November, at the IRF World Road Meeting in Delhi, a Memorandum of Understanding (MoU) was signed by Tranportation Research Board Executive Director Neil Pedersen, Kiran K Kapila, chairman of the International Road Federation (IRF) in Geneva, and Susanna Zammataro, IRF Geneva Executive Director. TRB and IRF Geneva share mutual organisational objectives, and this MoU provides a conceptual framework for partnership to share knowledge, improve implementation of innovative solutions, disseminate good pract
  • Lessons in asset management from the US
    August 14, 2014
    Jason Bittner discusses effective strategies for implementing efficient asset management practices The Moving Ahead for Progress in the 21st Century Act (MAP-21) established a performance-based highway programme aimed at improving how Federal transportation funds are allocated. The MAP-21 programme requires state departments of transport (DOT) to develop risk-based transportation asset management plans (TAMP) for roads and bridges. This move has also refocused attention on the need for asset management in t
  • The UK is working with Jamaica to drive down its road deaths
    April 11, 2013
    A new partnership between Jamaica and the UK is intended to reduce road deaths in the Caribbean country. This novel agreement on improving road safety forms part of international twinning programme. The Inter-American Development Bank (IDB) and the International Transport Forum (ITF) at the OECD are joining forces for this twinning initiative. Under the programme Jamaica and the UK will promote the implementation of best practices in road safety data collection. The goal of the twinning is to help Jamaica a
  • A new event is preparing the asphalt industry for tomorrow’s world
    September 11, 2018
    An inaugural event for the European bitumen industry urged attendees to look to the future - Kristina Smith reports What will tomorrow’s roads look like? Will lanes be narrower, will the road charge vehicles as they drive on them, will they collect data, will they be self-cleaning and de-polluting? All these questions and more were pondered at a two-day conference in Berlin, entitled ‘Preparing the asphalt industry for the future’. It was the first such event for Eurasphalt & Eurobitume (E&E), and set a