Skip to main content

Reading the road ahead with markings & signs for safety

Traffic signs and pavement markings have been in use for over 100 years to provide essential guidance and delineation of the travel path. In the ensuing years, the performance of these systems has been greatly expanded with the introduction of retroreflective optics to increase visibility at night and in wet night-time conditions.
January 16, 2020 Read time: 2 mins

Today, well designed and maintained traffic signs and pavement markings have proven safety benefits. Drivers able to understand the road environment and make informed decisions are less prone to run-off road accidents. However, design standards were developed with young drivers' performance data and slower speeds. Highways are now designed for older drivers and higher speeds

In the future, however, human-led vehicles will slowly give way to partial-to-fully automated vehicles operating in expanding conditions. How can agencies prepare for this trend while continuing to provide safe and efficient travel for today’s drivers?

To answer these essential questions, IRF together with the University of Zagreb’s newly-established European Road & Traffic Institute organised a two-day international symposium taking stock of international experience in the design and maintenance of traffic signs and pavement markings. This event also covered global efforts to roll out new guidelines for connected and autonomous driving, through a cross-sector panel of road agencies, research institutions and industry stakeholders.

The symposium saw leading specialists benchmark existing practices and new research in Europe and North America. There was general consensus that for the foreseeable future, systems will need to work for humans and vehicles – a case in point being the trend towards wider (150mm) lane markings. These increase the detection of horizontal curves for human drivers whilst improving the performance of automated driving technologies. The variety of marking systems and traffic control devices in use present a formidable challenge which will only be successfully addressed through regular cooperation and data exchange between the highway and automotive industries.

Opening the event, IRF executive vice-president Michael G Dreznes noted: “The UN Decade of Action for Road Safety has been marked by an incredible surge in the public awareness of the road traffic injury problem. Our roads have been made more self-explaining and forgiving of human errors, leading to better engineering practices being mainstreamed in the design of new road infrastructure. The road safety industry itself is constantly innovating, and symposiums such as these provide an invaluable opportunity to connect these innovations with Vision Zero objectives.”

For more information on companies in this article

Related Content

  • On the road to energy efficiency and emissions reduction with IRF
    November 15, 2019
    Global commitments to reduce carbon emissions and simultaneously increase the resilience of critical infrastructure to extreme weather events have placed greater societal expectations on road builders to design and deliver sustainable pavements that are both affordable and scalable.
  • Geveko Markings: committed to safety
    February 28, 2025
    Achieving Europe’s Vision Zero - eliminating road fatalities - requires a united effort from everyone in the road marking sector, both public and private. Collaboration and innovation are key to creating safer, more sustainable, and more efficient roads, from highways to bike lanes. Global company Geveko Markings is dedicated to this mission and shares its commitment to Vision Zero and beyond.*
  • Roads to Recovery after the pandemic
    January 11, 2021
    IRF president Bill Halkias shares the Federation’s view on post-Covid
  • Road Safety: Puerto Rico Highway Agency distinguished with IRF award
    August 16, 2021
    The International Road Federation has presented its annual "Find a Way" Global Road Safety Award to the Puerto Rico Department of Transportation and Public Works on the closing day of the IRF "Vision Zero for Latin America" Road Safety Conference