Drive Safe India Initiative: Improving Safety of Truck Drivers and Goods Transport

In India, more than 11% of all fatalities from traffic accidents, or over 16,000 lives, involve commercial vehicles Given the loss of life, and the costs of damage to goods and property, there is an urgent need to reduce, and eventually eliminate this unnecessary loss of life. Shell, Michelin, and IRF Geneva have come together with a new initiative "Drive Safe India" (www.drivesafeindia.org) to improve all aspects of safety associated with transport of goods on Indian roads. The goal of the Drive Safe Ind
July 14, 2017 Read time: 2 mins

In India, more than 11% of all fatalities from traffic accidents, or over 16,000 lives, involve commercial vehicles

Given the loss of life, and the costs of damage to goods and property, there is an urgent need to reduce, and eventually eliminate this unnecessary loss of life.

763 Shell, 720 Michelin, and 1201 IRF Geneva have come together with a new initiative "Drive Safe India" (www.drivesafeindia.org) to improve all aspects of safety associated with transport of goods on Indian roads.

The goal of the Drive Safe India Initiative is to develop a voluntary industry code to reduce traffic accidents and fatalities by transforming:

1) commercial vehicle standards, 2) driver care and training, 3) vehicle financing, 4) insurance, and 5) road haulage contracts. As part of this initiative, a database of "safe" drivers and haulage companies will be developed. The industry code will be based on pan-India research and best practices from around the world. The impact of this initiative will be monitored using real time and collected data.

Once ready, the Drive Safe India Code will be adopted and used by the participating partners and is expected to become an industry standard used by the majority of, if not all, corporates, across all sectors of the Indian economy. The adoption of this code is expected to lead to a large reduction in the number of truck accidents and associated fatalities.

In the coming months, the launch partners of the Drive Safe India Initiative will seek to increase the number of partners to join this initiative.

The Drive Safe India Code will be formally launched at CROSSROADS World Road Meeting 2017 that is to be held in Delhi, India from 14 – 17 November 2017.

For more information on companies in this article

Related Content

  • Australia promotes sustainable transport initiatives
    July 13, 2012
    Roads Australia is encouraging its members to get behind TravelSmart, the government-led campaign to promote sustainable transport alternatives and reduce our reliance on private cars. A number of TravelSmart initiatives and programmes were highlighted at a recent meeting of RA's Congestion Chapter. It was stressed at the meeting that Roads Australia members could set an example for the community by getting its organisations more involved in the programme.
    Read More
  • Advanced automatic braking could reduce accidents
    August 8, 2012
    Sophisticated new automatic braking technology could boost road safety and reduce accident levels. Car manufacturers are poised to make the introduction of Autonomous Emergency Braking (AEB) technology across a wide array of new models due for launch. Some AEB systems have been fitted to a number of, mostly high-end, models from firms including Audi, Ford, Honda, Jaguar, Lexus, Mercedes, Volvo and VW.
    Read More
  • Early bird deadline close for ASECAP Days
    March 21, 2025
    Check out the event before April 2 and take advantage of the early bird registration fee for the 52nd ASECAP Days to be held at the NH Collection Madrid Eurobuilding hotel in the Spanish capital Madrid.
    Read More
  • How retroreflection can assist in improving traffic safety
    April 29, 2015
    Better road markings can boost safety for road users. There is currently a strong focus on traffic safety in Europe with a number of programmes intended to reduce the overall number of crashes on roads and cut the statistics for injuries and fatalities. In the first EU programme implemented between 2001 and 2010, the goal was to halve the number of people killed in road crashes. Most EU countries showed significant improvement over the decade and a few countries met or even exceeded this target of 50% r
    Read More

Highlighted Content