CNH Industrial CE president Mario Gasparri pushes heavy line machines

CNH Industrial Construction Equipment is determined to expand its heavy machine lines to exploit growth opportunities in the light quarrying and infrastructure sector.
January 6, 2017 Read time: 3 mins
Mario Gasparri, brand president of CNH Industrial Construction Equipment, has spoken of CNH Industrial CE’s focus on increasing its heavy machine line
1595 CNH Industrial Construction Equipment is determined to expand its heavy machine lines to exploit growth opportunities in the light quarrying and infrastructure sector.

Mario Gasparri, brand president of CNH Industrial Construction Equipment (CNH Industrial CE), which includes the 176 Case Construction and 5895 New Holland Construction brands, believes that meeting of Tier 4 Final/Stage IV emission standard on most of its new machine range, and a predicted gap before further engine emission standards are set, will allow CNH Industrial CE to invest more R&D funds in its new heavy machine products.

Speaking to World Highways at Conexpo 2014, Gasparri said, “There is already some work being done in Europe by the EU Commission. They are supposed to present a first draft soon and the EPA Agency in America will somehow converge like before, but we don’t expect the next step until 2020.

“We are looking at opportunities and potential within the infrastructure and light quarrying sector. It will be driven by our expansion of our heavy line machines. Even here in North America, we have a history that is still very much on the compact lines.

“The opportunities are quite well spread in the world. You go from Latin America, where also we have a much stronger position, here in North America, and in Asia-Pacific markets. We already started some (Case heavy duty machine line) transmission in APAC (the Asia-Pacific region) last year after the termination of the 2200 Kobelco agreement. It’s opened up quite a lot of new opportunities that we never saw before in countries like Australia and Indonesia.”

Gasparri also wants to see development of every part of the heavy line, and see growing sales numbers for large excavators and wheeled loaders. “We have to be stronger there if you want to play a role in construction equipment. It is the main priority,” he explained.

Despite the heavy line machine focus, Gasparri said that the engine would continue to be one of the crucial components of every machine CNH Industrial CE develops. “But we can have more flexibility to invest part of this R&D money in other areas that are part of our mission to improve productivity for customers,” he added.

Gasparri said that greater R&D funds will also be allocated to developing CNH Industrial CE’s machine control technologies.

“It’s definitely an area for more investment. From where we are today, there are some interventions to be done in the product offering. In fact, it’s already underway (in) the work we are doing on better use of our telematics and the expansion of our machine control systems.”
%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 2 12691 0 oLinkExternal www.casece.com Visit Case Website false /EasySiteWeb/GatewayLink.aspx?alId=12691 false false%>

For more information on companies in this article

Related Content

  • World premiere for Kobelco’s heavy-duty crane models
    April 18, 2013
    Kobelco Cranes is introducing three brand new heavy-duty cranes in response to global customer demand. The releases include two new crawler cranes with telescopic booms in the 75tonne class –models TK750S and TK750FS – and one new 120tonne heavy-duty foundation crawler crane with lattice boom; the BMS1200HD. Both the TK750FS and the TK750S are equipped with a 235kW diesel engine to provide the rugged power for the foundation job. This strong engine can also be found in 250tonne lattice boom crawler cranes
    Read More
  • Zoomlion’s Asian ambition for dry-mix mortar
    January 6, 2017
    Zoomlion has ambitious plans to introduce dry-mix mortar production equipment to China and South East Asia following the firm’s recent acquisition of M-TEC – the German-based market leader. Speaking at Conexpo 2014, Patrick Hei, Zoomlion’s sales director of concrete machinery, said, “Dry-mix mortar in western countries is a common product for industry. However, in China and South East Asia, and some developing countries, this is a new product for industry. “Zoomlion believes that with its technology and s
    Read More
  • Zoomlion’s Asian ambition for dry-mix mortar
    March 7, 2014
    Zoomlion has ambitious plans to introduce dry-mix mortar production equipment to China and South East Asia following the firm’s recent acquisition of M-TEC – the German-based market leader. Speaking at Conexpo 2014, Patrick Hei, Zoomlion’s sales director of concrete machinery, said, “Dry-mix mortar in western countries is a common product for industry. However, in China and South East Asia, and some developing countries, this is a new product for industry. “Zoomlion believes that with its technology and s
    Read More
  • CECE Conference, Prague: Construction sector’s quiet revolution
    October 6, 2016
    The automotive sector is getting all the attention for its autonomous vehicle development, but the construction sector is quietly getting on with developing useable examples. Automotive original manufacturers, their supply chains and other groups such as Uber and Apple are in the limelight for their attempts to development self-driving vehicles.
    Read More

Highlighted Content