Skip to main content

Ritchie Bros. acquires online equipment listing service Mascus

Canada-based Ritchie Bros. Auctioneers has acquired the online equipment listing service Mascus International Holding for US$26.6 million in cash. The deal gives Ritchie Bros. 100% of the equity in Mascus, subject to working capital adjustments under the terms of the share purchase agreement. Mascus will continue to operate under its branding and management team. The company lists more than 360,000 items for sale and gets around 3.2 million monthly website visits across 58 countries and in 42 language
February 19, 2016 Read time: 2 mins
Canada-based 8031 Ritchie Bros. Auctioneers has acquired the online equipment listing service 7588 Mascus International Holding for US$26.6 million in cash.

The deal gives Ritchie Bros. 100% of the equity in Mascus, subject to working capital adjustments under the terms of the share purchase agreement. Mascus will continue to operate under its branding and management team.

The company lists more than 360,000 items for sale and gets around 3.2 million monthly website visits across 58 countries and in 42 languages.

Ritchie Bros said Mascus provides Europe’s largest lists of heavy machinery and trucks. It also offers subscriptions to equipment dealers, brokers, exporters and equipment manufacturers that wish to list equipment for sale.

Apart from construction machinery, it lists farm and forestry equipment, material handling and grounds-care equipment and transportation vehicles. Product ranges include tractors, trailers, trucks, diggers, box trailers, mini diggers and excavators.

The company is based in Amsterdam and has operations across Europe, Asia, Africa and North America.

"The acquisition is another step in Ritchie Bros. strategy as the world's leading multichannel equipment disposition and asset management company as it adds an important new channel," said Ravi Saligram, chief executive of Ritchie Bros.

"We look forward to working within the broader Ritchie Bros. team, and leveraging their global used equipment sales expertise to further build our customer relationships and platform," said Tim Scholte, chief executive of Mascus.

"Mascus will continue to build on its strong business model of online equipment listing services focusing on the needs of all advertisers."

For more information on companies in this article

Related Content

  • Euro Auctions achieve new internet sales record
    March 2, 2012
    Euro Auctions set a new internet sales record for the company after online buyers spent more than US$10.9million (£7million) on used plant equipment during a recent auction in northern England.
  • LiuGong closes Dressta deal
    March 21, 2012
    Chinese manufacturer LiuGong Machinery has finalised its agreement to acquire Polish firm HSW (Huta Stalowa Wola) and its distribution subsidiary, Dressta. The agreement was signed by executives from both companies in Warsaw.
  • China looking to export construction machines
    March 16, 2012
    Chinese firms are looking to develop overseas sales but are using very different strategies – Mike Woof reports. Aggressive expansion plans will see Chinese manufacturers boosting overseas sales in coming years. These companies are developing bigger sales profiles around the world, particularly in emergent markets such as Africa, the Middle East and Latin America. It is worth noting too that Chinese products continue to gain in terms of quality and performance. For LiuGong, Sany, Shantui, XCMG and Zoomlion
  • LiuGong scoops key Global Brand award
    July 6, 2012
    LiuGong Machinery Corporation was given China’s Best Brand Award for Acquisition Efficiency at the 2012 Global Brand Summit. The construction machine manufacturing giant is said to have achieved outstanding results in brand building through implementing a modern and unified brand strategy. After 2008, LiuGong began cooperating with international branding and public relations companies, which is said to have greatly enhanced its brand image. The professional and effective brand promotion is said by LiuGong