Hyundai targets buyers with machine auction

Hyundai Construction Equipment (HCE) has held its first Hyundai Construction Equipment Auction. This was the first used construction equipment auction platform run in South Korea. The auction was run in Eumseong and forms part of a plan by the firm to increase its market share in emerging markets such as Southeast Asia. The company is aiming to develop the leading market share for new construction equipment in the emerging markets including Vietnam, Myanmar and Laos. These countries have a high demand for
November 28, 2017 Read time: 2 mins
Hyundai received strong interest from customers in a wide range of countries for its recent machine auction in South Korea

236 Hyundai Construction Equipment (HCE) has held its first Hyundai Construction Equipment Auction. This was the first used construction equipment auction platform run in South Korea. The auction was run in Eumseong and forms part of a plan by the firm to increase its market share in emerging markets such as Southeast Asia. The company is aiming to develop the leading market share for new construction equipment in the emerging markets including Vietnam, Myanmar and Laos. These countries have a high demand for used equipment and the company intends to grow its user base by exporting used equipment in these countries. The auction is a key driver in the firm increasing its market share in the new equipment market.

The firm said that the auction received responses from overseas customers with around 100 mega-dealers and customers from major emerging markets including Vietnam, Hong Kong, Taiwan, Pakistan, Kenya and Chile. The domestic market share of Hyundai Construction Equipment in 2017 is 36%, up by 10% from 26% in 2016, according to market figures.

In May this year, HCE announced that it plans to enter top five ranking by 2023 in the global construction equipment market by improving product qualities and expanding its footing into new overseas markets.

Finance & Funding

For more information on companies in this article

Related Content

  • From Bangalore to Dumfries, plastic waste technology is reinforcing our roads
    May 2, 2018
    At last some good news about plastic waste: road authorities around the world are starting to use it in their roads - Kristina Smith reports.
    Read More
  • Case demonstrates machines in Tunisia
    February 13, 2017
    CASE Construction Equipment recently carried out a major demonstration event for its construction machines in Tunisia. The event focused on the firm’s road building equipment, highlighting how the units perform, even in extreme conditions The planned large-scale projects for the development of Tunisia’s road infrastructure will require highly productive and reliable equipment to meet the country’s objectives. CASE is keen to develop a share of this market, running the event in a bid to grow its marke
    Read More
  • Kenya develops annuity road funding model
    May 8, 2015
    Kenya is introducing novel methods for funding its necessary road infrastructure development - Shem Oirere writes. Kenya has unveiled a new financing model for road construction and reviewed its design standards and construction methodologies, which forms part of a new strategy for the East African country. Under this new plan Kenya is planning to upgrade 10,000km of road, with these links featuring asphalt surfacing; the work being carried out over the next five years at a cost of US$2.8 billion. Despite t
    Read More
  • SDLG unveils new concept excavator and wheeled loader
    November 25, 2014
    SDLG has lifted the covers on two new concept machines it has developed, a wheeled loader and an excavator. These models represent a major development for SDLG as they will compete in larger equipment classes than current models from the firm. Both the excavator and the wheeled loader will suit duties in heavy duty equipment segments such as quarrying, where reliability and durability are crucial to deliver maximum utilisation. High productivity is also claimed, along with good all round visibility and a co
    Read More

Highlighted Content