Eurobitume’s Asphalt Advantages campaign celebrates 2nd anniversary

The Asphalt Advantages online campaign, launched in October 2014 by Eurobitume and the European Asphalt Pavement Association (EAPA), is celebrating its second anniversary by encouraging advocates to get on board.
November 25, 2016 Read time: 2 mins
Smooth sailing thanks to the Asphalt Advantages

The Asphalt Advantages online campaign, launched in October 2014 by 7701 Eurobitume and the 5924 European Asphalt Pavement Association (EAPA), is celebrating its second anniversary by encouraging advocates to get on board.

After reaching stakeholders in over 125 countries and communicating reasons why asphalt is the material of first-choice for road maintenance, Asphalt Advantages is now encouraging supporters to embrace an online tool kit and how-to video to create their own sub-campaigns.

The website has continuously grown and is now widely recognised as a valuable source of credible information for a wide range of stakeholders, raising the awareness of the many benefits that asphalt offers for road maintenance and construction. For ease of use, the information is organised under four main themes: sustainability, comfort, safety and economics.

Earlier this year, the website was extended to offer a choice of four languages - English, French, German and Turkish – to help expand the campaign by reaching new target audiences and local markets.

“We are exceptionally proud of the success that our campaign has had so far,” commented EAPA director Carsten Karcher. “The goal of the website has been to promote the benefits and value of asphalt pavement to those who use, design and maintain roads. The campaign has already experienced the expected exponential growth and we are planning for future expansion.”  

Additionally, a new educational how-to video is now available on AsphaltAdvantages.com. “Become an Asphalt Advantages Advocate”, offers step-by-step advice to encourage asphalt industry stakeholders to get involved and support the campaign by promoting asphalt’s benefits, stimulating discussions and sharing information.

“The new video is aimed at encouraging even more asphalt stakeholders to join the campaign and become an active advocate for Asphalt Advantages,” said Siobhan McKelvey, president of Eurobitume.

“If we can mobilise new advocates with the tools available in the online toolkit, then the important key messages about the benefits of asphalt can be shared to a wider audience. Advocates will have access to a wealth of valuable information supporting general, technical, health, safety and environmental advantages.”

Materials

For more information on companies in this article

Related Content

  • One Giant Leap for mankind…
    October 8, 2019
    This past month of July America and much of the world celebrated the 50th anniversary of man setting foot on the moon. There were speeches, replays of the Saturn V launch and lunar landing videos, interviews with astronauts, and much more as we relived the excitement, danger, and suspense of sending human beings 384,000km into space to land on an uninhabited moon and return. Most Americans over the age of five in 1969 can tell you where they were when the Eagle landed on July 20, 1969, and the world watch
    Read More
  • Demand for asphalt testing solutions
    February 14, 2012
    Asphalt testing is performed for a variety of reasons by a variety of companies. Patrick Smith reports Road safety is in the interest of everyone and today it is also an important target shared by the majority of the companies involved in road design and construction. The growing attention paid to this value has had a remarkable effect on the material testing field, encouraged by an increasing market demand for testing solutions as well as by the new technical requirements established by international st
    Read More
  • Eradicating work zone danger
    June 26, 2013
    New safety systems for highway work zones are helping to reduce deaths and injuries in the United States, while much work is being done in Europe to improve work zone safety. Guy Woodford reports. With more road building underway than at any one time in Texas history, the US Lone Star state’s Department of Transportation (TxDOT) is introducing its first highway safety system with queue-warning technology and temporary rumble strips to cut work zone collisions. Debuting along a central Texas stretch of the
    Read More
  • Volvo CE is looking to the future for construction machines
    September 12, 2018
    Volvo CE is taking bold steps in developing technologies for the future of construction machines – Mike Woof writes Volvo CE is making serious innovations in construction machine technology, developing equipment that is smarter, safer, cleaner and more fuel-efficient. This innovation comes from a position of strength and from a financial perspective, Volvo CE is performing well. CEO Melker Jernberg said, “When it comes to performance we need to be good economically. We saw growth for 2018 in all region
    Read More

Highlighted Content