Eurobitume’s Asphalt Advantages campaign celebrates 2nd anniversary

The Asphalt Advantages online campaign, launched in October 2014 by Eurobitume and the European Asphalt Pavement Association (EAPA), is celebrating its second anniversary by encouraging advocates to get on board.
November 25, 2016 Read time: 2 mins
Smooth sailing thanks to the Asphalt Advantages

The Asphalt Advantages online campaign, launched in October 2014 by 7701 Eurobitume and the 5924 European Asphalt Pavement Association (EAPA), is celebrating its second anniversary by encouraging advocates to get on board.

After reaching stakeholders in over 125 countries and communicating reasons why asphalt is the material of first-choice for road maintenance, Asphalt Advantages is now encouraging supporters to embrace an online tool kit and how-to video to create their own sub-campaigns.

The website has continuously grown and is now widely recognised as a valuable source of credible information for a wide range of stakeholders, raising the awareness of the many benefits that asphalt offers for road maintenance and construction. For ease of use, the information is organised under four main themes: sustainability, comfort, safety and economics.

Earlier this year, the website was extended to offer a choice of four languages - English, French, German and Turkish – to help expand the campaign by reaching new target audiences and local markets.

“We are exceptionally proud of the success that our campaign has had so far,” commented EAPA director Carsten Karcher. “The goal of the website has been to promote the benefits and value of asphalt pavement to those who use, design and maintain roads. The campaign has already experienced the expected exponential growth and we are planning for future expansion.”  

Additionally, a new educational how-to video is now available on AsphaltAdvantages.com. “Become an Asphalt Advantages Advocate”, offers step-by-step advice to encourage asphalt industry stakeholders to get involved and support the campaign by promoting asphalt’s benefits, stimulating discussions and sharing information.

“The new video is aimed at encouraging even more asphalt stakeholders to join the campaign and become an active advocate for Asphalt Advantages,” said Siobhan McKelvey, president of Eurobitume.

“If we can mobilise new advocates with the tools available in the online toolkit, then the important key messages about the benefits of asphalt can be shared to a wider audience. Advocates will have access to a wealth of valuable information supporting general, technical, health, safety and environmental advantages.”

Materials

For more information on companies in this article

Related Content

  • Road surfacing: the case for sustainability
    March 5, 2020
    Erik Denneman* makes the social and business case for sustainable pavements for which much of the technology already exists.
    Read More
  • ERF presence at key European transport safety-infrastructure events
    June 30, 2014
    The European Union Road Federation (ERF) was in Athens, Greece on May 8-9 2014 to take part in in the Informal EU Transport Ministers Council meeting and the European Commission organised 6th European Road Safety Day event. The European Road Safety Day event held at the Zappeio Megaro on 9 May 2014 under the heading ‘Safe and Smart Infrastructure’ was organised in cooperation with the Greek Presidency to coincide with the informal Council of Transport Ministers, also held at Zappeio Megaro the day before.
    Read More
  • IRF Geneva and FIA reinforce collaborative partnership
    March 13, 2017
    IRF Geneva and FIA have enjoyed a longstanding collaboration for many years. Both organisations are very active in the field of road safety and are strongly advocating an effective implementation of the Decade of Action Plan and the newly adopted Sustainable Development Goals. With the objective of maximising reach and action, the two organisations have recently decided to join each other’s family: FIA has joined as a full member of the IRF Geneva and IRF Geneva has become an associate member of the FIA.
    Read More
  • Bridges & Road Engineering and Maintenance UAE returns to Abu Dhabi
    March 31, 2016
    IRF Geneva is pleased to support this year the Bridges & Road Engineering and Maintenance UAE conference which will take place – for the third year running - in Abu Dhabi on 22nd-25th May 2016 The UAE has envisioned a new way of developing and carrying out infrastructure. They have shifted their focus on foresight to ensure a socially, economically and environmentally sustainable urban structure, which will enable them to achieve a successful urban revolution by 2030. To achieve this it is vital that
    Read More

Highlighted Content